Blogs by TechShu, the Best Digital Marketing Agency in India

Lowe Lintas clinches “Agency of the Year” title at Effie 2013

Category: Blog News

Lowe Lintas beat its rival Ogilvy & Mather by 35 points to win the coveted title. However, Ogilvy won the Grand Effie for Lifebuoy Soap's Roti campaign.

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Posted By - Suzzane A

Samsung to launch Google Glass competitor in September

Category: Blog News

Samsung may launch a competitor to Google Glass as early as September at the IFA trade show in Berlin.

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Posted By - Suzzane A

Google’s massive Gmail Outage

Category: Blog News

24th Jan Google outage that downed Gmail, Google+, Calendar and Documents for users around the world was caused by a software bug, according to a statement released by Google Friday evening.

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Posted By - Suzzane A

Facebook announces newest update to App Insights

Category: Blog News

Version 2.0 beta of App Insights is now ready for developers, Facebook announced Thursday. All Facebook app developers can opt into this new version of App Insights starting today.

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Posted By - Suzzane A

Facebook adds trending topics to site

Category: Blog News

In a move that echoes Twitter, Facebook added trending topics to its website to let users know what other users are posting about at the

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Posted By - Suzzane A

Twitter Launches New Website Design

Category: Blog News

Twitter is launching a redesigned website which mimics elements of its iOS and Android mobile apps. Twitte

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Posted By - Suzzane A

2013 Social Media Publicity Stunts-That Went Wrong

Category: Blog Press

1) Home Depot @CollegeGame Day

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Posted By - Suzzane A

Unique Public Transport & Road Safety Online Campaigns

Category: Blog Press

“And all the while I feel like I’m standing in the middle of a crowded room, screaming at the top of my lungs, and no one even looks up.” This pretty well sums up most of the safety and public transport campaigns ( usually loaded with he

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Posted By - Suzzane A

Women Safety Apps of 2013- Worthy of Mention

Category: Blog Press

As we step into yet another new year, let us look back and chart in what ways the society has tried to answer the question of women safety.

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Posted By - Suzzane A

5+2 Hit Social Media Campaigns of 2013

Category: Blog Press

1. #Hashtag Killer : Launched by Water Is Life and DDB New York, the campaign is a sarcastic take on silly problems first world citizens complain about. It takes a different approach to highlight the problems faced by the citizens of developing world. The ad shows the people of Haiti reciting some of the  #firstworldproblems ( from […]

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Posted By - Suzzane A

You Don’t Get Anything by Proving an Agency Wrong

Category: Blog

"There are neither good nor bad agencies; it’s all about mutual understanding and how you leverage each other’s USPs to get the most out of the relationship.” We have seen a few so-called bad agencies doing amazing job for a client and some of th

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Posted By - Suzzane A

9+ 1 Most Viewed Youtube Ads of 2013

Category: Blog Press

2013 has been a year of revolutionary advertisements, both in India as well as internationally.

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Posted By - Suzzane A