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Blogs by TechShu, the Best Digital Marketing Agency in India

2014 : What Went Viral? (So Far)

Category: Blog Campaigns

Our series on what went viral in 2014 (so far).  1. Bring Back Our Girls – On 15th April a sleepy town in Northern Nigeria woke up to witness a night filled with atrocity and horror. Dozens of heavily armed terrorists, belonging to an Islamist group called Boko Haram (which in the Hausa language means […]

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Posted By - Suzzane A

Top 8 Mother’s Day Campaigns in 2014

Category: Blog Campaigns

The mother-child relationship is as old as mankind; however the day that officially celebrates the specialness of the bond reached 100th year on May 9th. This year we’ve seen a slew of heartwarming ads – each telling a gripping story that will move you to tears. Over here we’ve rounded up some of the most touching […]

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Posted By - Suzzane A

Social Media Flaps of April

Category: Blog Campaigns

It’s not always the extraordinarily good campaigns that go viral on social web. Even the bad ones get their fair share of comments, dislikes, tweets and mentions. Remember #AskJPM or Tesco “off to hit the hay” campaigns?  April – The Month of Social Media Disasters & Embarrassment  Everyone welcomed April with Fool’s Day, but some brands […]

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Posted By - Suzzane A

Google tries to bridge the gap between online and offline worlds

Category: Blog News

Google Now has got a new feature that is all set to bring together the worlds of internet and reality. The feature is up and running from today onwards.

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Posted By - Suzzane A

15 Seconds Videos On Instagram Raising Awareness on Sustainable Fishing

Category: Blog Campaigns

Bart van Olphen has a novel idea: he wants to teach how to cook sustainable fish dishes. His Instagram videos are helping his idea turn into reality. Bart’s Fish Tales, known as the world’s shortest cooking show, already has over 43,000 followers on Instagram.     The videos run for 15 seconds and Olphen knows that in […]

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Posted By - Suzzane A

Facebook’s F8 Conference: A round up of ”what to expect” reports

Category: Blog News

Facebook will hold its F8 developer conference for the first time since 2011. The media is abuzz with what to expect at the event considering the fact that Facebook is now more of a mobile-focussed company. At the last F8 event, Facebook’s announcements were mainly centered around the desktop website.   Here’s a roundup of what-to-expect […]

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Posted By - Suzzane A

Instagram’s Social Engagement Quotient The Highest: Forrester Report

Category: Blog News

Forrester has both good and bad news for Facebook. According to a new report by the market research firm, for every 1 million fans drawn to a company’s Facebook page, each of the posts received around 700 interactions. For Twitter, the ratio was about 300 interactions per 1 million followers. The report titled “Use Instagram […]

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Posted By - Suzzane A

Twitter Now Has 255 Million Monthly Active Users

Category: Blog News

Twitter shared its financial results for Q1 2014 - the company reported $250 million in revenues out of which advertising revenue totaled $226 million. And mobile advertising revenue was approximately 80% of total advertising revenue.

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Posted By - Suzzane A

Facebook is Changing the Face of Content Discovery: Responsible for 24% of Mobile Referrals

Category: Blog

Facebook plays a major role when it comes to content discovery on mobile devices. It is responsible for 24% of referrals to news and entertainment publishers, revealed Quantcast through its official blog. The finding is a part of Quantcast’s upcoming report on how mobile has changed the way users engage with content. The report is based […]

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Posted By - Suzzane A

Google+ Chief Vic Gundotra Leaves the Company

Category: Blog

Vivek “Vic” Gundotra, the man primarily responsible for Google+, announced on Thursday that he’ll be leaving Google after 8 years. In a post on Google+ he announced his decision to leave Google

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Posted By - Suzzane A

What happens every minute online?

Category: Blog Cool Stuff

With a population of 2.4 billion people, the city of internet never sleeps. Every minute there's something happening. Here's some interesting data that internet users do every minute online:

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Posted By - Suzzane A

Facebook Announces FB Newswire

Category: Blog News

Facebook announces FB Newswire, a resource that will help journos find, share and embed newsworthy content from Facebook . The social media giant has partnered with News Corp’s Storyful ( which aggregates news content shared on social networks) to launch FB newswire.   News is finding a bigger audience on Facebook than ever before. Journalists and […]

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Posted By - Suzzane A