Blogs by TechShu, the Best Digital Marketing Agency in India

Enterprise leaders today are no longer debating whether digital marketing can be effective; the real question is considerably more pointed: In short, how does digital marketing build “measurable, scalable return on investment at the enterprise level”? Having worked with 20+ industries and complex business models worldwide, we have learned one fundamental truth: ROI is not […]

Ranking on search engines, especially to stand tall on page one, is a thing of the past. That mental model no longer holds. Today, people are just as likely to ask ChatGPT, Google’s AI Overview, or Perplexity a question as they are to type it into a traditional search bar. In many cases, they don’t […]

AI is no longer a future investment for enterprises—it is already reshaping how revenue is influenced, validated, and accelerated. Across India, digital marketing agencies are quietly redefining how ROI is generated, not by chasing more traffic, but by ensuring brands are present at the exact moments decisions are formed. For large enterprises, the uncomfortable reality […]

Content strategy has always been tethered to this familiar goal: Optimize and rank well on search engines, drive qualified traffic to the site, and convert visitors once there. This paradigm is about to be disrupted. In the year 2026, an increasingly larger portion of discovery, comparison, and decision-making occurs inside the AI-built answer, and sometimes […]

The process of search has embarked on its most dramatic transformation in decades. Looking ahead to 2026, for enterprise brands that have long faced decisions involving ranking within Google results versus building scalable content, it’s no longer merely about being ranked within Google results—it’s about being validated, referenced, and trusted by answer engines fueled by […]

The pharmaceutical market in India was valued at USD 50 billion in FY 2023-24. According to a report, the market is estimated to grow at a rate of 5.31%. As the industry expands, so does the race to stand out. Traditional marketing alone can’t keep up with the pace. Businesses need digital marketing to stay […]

The 64th annual Consumer Electronic Show, CES 2024, a global event showcasing the latest consumer technology and gadgets, took place in Las Vegas, USA, from January 9th to 12th. The show drew a whopping 135,000+ visitors from 150 countries. This time, the exhibition exceeded all expectations, with 4,300+ exhibitors cleverly transforming the arena into a […]

Big thanks for making FY23-24 awesome for TechShu! Your support means the world to us, and we look forward to a great FY24-25 ahead. At TechShu, we’re all about empowering businesses of every size to rock the digital landscape. Whether you’re a seasoned business or just starting, count on us to have your back. As […]

YouTube’s Culture & Trends Report 2023 is out and it majorly focuses on how rapid technological change in digital creation and consumption has given new tools to creators and viewers — along with the power to shape popular culture in their image Here’s a quick summary of the key takeaways: Content Creation for Everyone Fandom […]

As more and more people open Emails on their smartphones and tablets it has become necessary to ensure that your emails are properly displayed on your mobile screens. As per the latest mobile email statistics, 70% of emails are likely to be deleted within three seconds if not displayed properly on mobile devices. Make your […]

Competition in the digital era is getting intense, therefore enhancing your website performance is the key to online success. Every effort should be made to make your website stand out from the competition or else you could lose your place in the search engine rankings. Your website represents your brand, People visit your website to […]

The advertising world is a competitive landscape, Brands are always on the lookout for ideas to compete with each other. In modern times we have seen a number of famous brand conflicts such as Pepsi Vs Coke, BMW Vs Audi, Microsoft Vs Apple, and Domino’s Vs Subway and every year the battle keeps on shifting […]