If you are a restaurant owner in Park Street, Gariahat or Shyambazar, would you care how much traffic your website receive from the US, UK or even from Delhi, Mumbai or Bangalore? Your objective is to become visible for people who are searching from Kolkata. If someone from Kolkata is searching for phrases like ‘restaurants in Kolkata’ or ‘restaurants in Park Street Kolkata’ then your website should appear. The digital marketing component that deals with Local Search and Local Visibility is known as Local SEO.
If you search for ‘restaurants in Kolkata’ on Google you would get a list of local restaurant websites. Here is a screenshot of the search page.
Google Places listing is one part of it. We also work extensively to improve local citations (mentions) of your business to generate a strong local signal. By listing your business website with prominent local directories, you can improve your local rank. As your business gets listed with Google Places and you achieve a strong local presence, you can secure top rank in Google Places search and can make it to the first page of Google for certain very targeted local search terms. Local people can find your 1) Address, 2) Ph No. and 3) Website URL directly from Google Search
Get in touch with us to know more about Local SEO and how, as a Kolkata company, you can benefit from it.