Category: Blog
Google doubles up on E with updated search quality guidelines (E-E-A-T) in 2023
Category: Blog Digital Marketing
Google’s E-A-T (Expertise, Authoritativeness, Trustworthiness) algorithm is used to evaluate the quality and credibility of websites. It helps Google determine which pages should rank higher in search results by assessing the expertise, authoritativeness, and trustworthiness of the content and the creators.Recently, Google has added an extra E for Experience to the E-A-T algorithm. This new […]
Posted By - Suzzane A
YouTube announced that it is rolling out a mobile version of its research analytics tool
Category: Blog Digital Marketing
YouTube, the world’s largest video-sharing platform, has announced that it is rolling out a mobile version of its research analytics tool, making it easier for creators to track and analyze the performance of their videos on the go. This new mobile version will allow creators to monitor their video performance and adjust their content strategy […]
Posted By - Suzzane A
5 Powerful Reasons To Develop A Digital Marketing Plan By 2023
Category: Blog Digital Marketing
Today, consumers increasingly count on the internet to acquire anything they need. Among the reasons behind this transformation are globalisation, mobile devices, and the COVID-19 pandemic. Therefore, a strategic digital marketing plan is imperative for brands to acquire and retain new-age customers. Yet, many brands lack a comprehensive plan for digital transformation and business development […]
Posted By - Suzzane A
5 Ways In Which Content Marketing & PPC Go Hand in Hand
Category: Blog Digital Marketing
There is a lot of debate about whether organic or paid marketing is better. Some believe that content marketing is the gift that keeps on giving, while others believe that PPC is a great way to increase conversion rates and deliver fast predictable results. No matter which of the above teams you belong to, how […]
Posted By - Suzzane A
10 Pillars of Effective & Successful Social Media Marketing Campaign
Category: Blog Social Media Marketing
90% of young adults between 18 and 29 use social media.
Posted By - Suzzane A
Let’s Explore The Influence of Social Media On Business Marketing
Category: Blog Digital Marketing
2022 was a year of many changes, but one thing that remained constant was social media serving as the gateway for knowledge sharing, career advancement, and brand building.
Posted By - Suzzane A
Organic vs Paid Search: The Ultimate Comparison 2023
Category: Blog Digital Marketing SEO
Over 90% of online experiences begin with a search engine, resulting in around 3.5 billion daily searches on Google alone. Type a query, and boom! The SERP explodes with millions of results.
Posted By - Suzzane A
Top 10 Tools To Boost Your Local SEO Results (Free & Paid)
Category: Blog Digital Marketing
In the wake of COVID, 56% of consumers
Posted By - Suzzane A
The Ultimate Local SEO checklist 2023 to conquer the search results
Local intent makes up about 46% of all Google searches.
Posted By - Suzzane A
New Policy Guidelines for Social Media Influencers: TechShu Industry Updates
Category: Blog Digital Marketing
The govt. will come out with detailed guidelines within the next 7-10 days for social media influencers who endorse brands & products.
Posted By - Suzzane A
Latest Guide from Installs to Conversion for App Advertising
Category: Blog Digital Marketing
Introduction
Posted By - Suzzane A
Complete Guide to Hire Digital Marketing Fresher
Category: Blog Digital Marketing
Marketing strategies have evolved and Digital Marketing is indeed the need of the hour. Rather than just following the traditional methods of marketing businesses are increasingly relying on
Posted By - Suzzane A