Category: Blog

In the ever-changing face of digital marketing where the customer’s needs and expectations are constantly changing and evolving and the competition is getting steep every day, having a performance marketing agency by your side is extremely crucial for your business’s digital success. At TechShu, the leading performance marketing agency in Kolkata, we stand as thought […]

Artificial intelligence is quickly changing the course of social media marketing services, as it helps advertisers in content creation, idea formation, identifying emotional tone, and forecasting. Managing social media marketing campaigns is not that easy, it involves a lot of focused effort to promote the brand and products and engage an audience. You cannot relax […]

Google Ads management services have rolled out a new streamlined design. The new design enables users to navigate easily, comfortably find the required information, and manage campaigns smoothly through a simple navigation system. The upgraded navigation system has five main sections namely Campaigns, Goals, Tools, Billing, and Admin. Let’s explore each of the navigation sections […]

Times are changing and digital marketing is constantly evolving and possibilities for businesses to upscale via digital in 2023 are endless.  As one of the best digital marketing agencies in Kolkata, our team is constantly updating its skills and expertise to provide the best possible suggestions and advice to our existing clientele! In recent times, […]

The two factors which are very crucial when it comes to ranking your website on the search engine results pages (SERPs) are your On-page SEO score and your Domain Authority (Moz) or Domain Rating (ahrefs).  On-page SEO involves exercises to optimize your web page so that it can be easily accessible for people who are […]

Performance marketing is all about getting results, It is a form of marketing devoted to driving scalable results such as website traffic, leads, or sales. There are several reasons why performance marketing is a proven way to get results.  Firstly, the rise of digital marketing has made it easier to monitor results, with the help […]

As per the latest studies, 70-80% of people research a small business online before making a purchase. If your business doesn’t hold a strong presence online then you are missing out on a large volume of customers. In this article, we will introduce you to a crucial checklist which will help you to get an […]

AI has changed the way we live, it has made our lives easier, more efficient, and more enjoyable. We can use AI-backed assistants to create marketing content, find information, or create videos and images with our imagination.  In the same way, we can use Open AI’s Chat GPT to support pay-per-click services for your business. […]

In today’s fast-paced digital era, it has become very important for businesses need to stay ahead of their competition and leverage every available tool to reach and engage their target audience effectively. Instagram Broadcast Channels have emerged as a powerful and essential platform especially for B2C businesses to connect, engage, and grow their customer base. […]

Analytics is an essential part of any business, It helps track your progress by providing you with vital information that can be used to make crucial decisions regarding your business. You have experienced the power of Universal Analytics, now Google has presented you with an improved version of Universal Analytics known as GA4. In this […]

SWOT analysis is a tool that can be used to assess the strengths, weaknesses, opportunities and threats of an individual or an organization. In this article, we will use SWOT analysis to improve your SEO services strategy. What is SWOT Analysis? Before going further let us quickly recall what exactly is SWOT analysis, A swot […]

A website is like a reception area that needs to be kept up to date to welcome your online visitors and searchers. Google always keeps introducing new updates therefore if you do not change your website according to the updated Google algorithm, you will begin to lose your position in search engine ranking pages.    […]