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Digital Marketing Blog

Did Coca-Cola Invent Santa Claus?

Category: Digital Marketing

"Alas! How dreary would be the world if there was no Santa Claus!”. It’s going to be a very different Christmas this year and Santa is preparing

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From Gillette to Dove's Men + Care Campaign: here's a list of campaigns centered around men

Category: Digital Marketing

Marketers are increasingly focussing on the new roles ( at-home fathers, carers, cooks...) that men play in the society. We are seeing more and more marketing campaigns highlighting the fragile or more emotional side of men.

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Best B2B Marketing Campaigns To Get Inspired From

Category: Digital Marketing

B2B buyers navigate the purchase path like any other shopper does.

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Email Marketing Best Practices To Help You Send Memails

Category: Digital Marketing

It's soon going to be 50 years since the first email was sent. And it's more than 40 years since the first unsolicited mass email was sent by Gary Thuerk, a marketing manager of a computer company, to 400 customers over the Arpanet.

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