Category: Blog Digital Marketing
Google Analytics (GA) is an invaluable tool for understanding website and app performance, user behavior, and conversion tracking. Google has continuously revamped its analytics platform, and with Google Analytics 4 (GA4) coming into usage, a new era of analytics has begun. GA4 provides that extra edge to get deep user behavior insights through its world-class […]
Posted By - Suzzane A
Category: Blog Digital Marketing
Nothing stays the same forever, Change is always happening. The same goes for Google Analytics it is getting a new avatar. Universal Analytics will be changed to GA4 from July 2023. But as a website owner or as an advertiser you would be interested to know what new GA4 features can offer. How it is […]
Posted By - Suzzane A
Category: Blog Digital Marketing
The latest version of Google Analytics was introduced in October 2020, GA4 is an evolving analytics tool. It carries more advanced features as compared to its predecessor Universal Analytics. The platform combines AI expertise and machine learning to supply upgraded analysis and refined insights. As a developing tool, Google continuously adds new features to GA4 […]
Posted By - Suzzane A