Digital Marketing Agency Specialised In Pharma Industry
API Manufacturing Companies - CDMO/CRO
- OTC
- HCP Nurturing
- & More
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Drive Measurable Results: With Data-Driven Digital Marketing Strategies For Pharmaceutical Companies
The field of pharmaceuticals is constantly evolving. Digital marketing for pharmaceutical companies requires a unique blend of industry expertise, data-driven decision-making, and multi-channel strategies designed to deliver measurable results.
At TechShu, we specialize in crafting innovative and ROI-focused strategies tailored exclusively for the pharma industry. As KPI owners, we take pride in our proven track record of delivering tangible results for some of the biggest names in the pharmaceutical sector. Our strategic approach is deeply rooted in understanding the unique challenges associated with promoting pharmaceutical products and services. Digital marketing in pharmaceutical industry demands a level of precision and our strategies reflect this commitment.
At TechShu, we understand the importance of a tailored digital marketing mix so that we are able to provide the brand with sustainable growth, build brand authority, and connect meaningfully with their audience. Our focus lies in providing the right blend of strategies and information aligned with the unique goals and target audience of each pharma and healthcare business we partner with. From precision-targeted digital campaigns to comprehensive online presence management, we offer digital marketing for pharma designed to elevate your brand in the digital realm.
Having successfully delivered over 11,000 projects across 20+ industries, our extensive experience speaks volumes about our commitment to excellence.
Why Choose Techshu As YourPreferred Pharmaceutical Digital Marketing Agency?
What sets us apart is our unwavering commitment to being a data-driven pharma digital marketing agency. With an extensive history of collaborating with top pharmaceutical companies, we leverage the power of data analytics to continually refine and optimize our strategies.
Being thought leaders in the industry and having experience with working with the top Pharma brands of the company , we possess the knowledge how digital marketing in pharma industry works , its challenges and the regulatory requirements along with the customer behaviour. Our deep expertise of 17+ years enables us to craft strategies that works best for pharma giants. We focus on navigating the complex pharmaceutical landscape while ensuring that all our campaigns are aligned with industry regulations.
Our greatest strength lies in our proven expertise which we can present it to you through our Pharma digital marketing case studies which is backed by quantifiable numbers and ROI such as exceeding the monthly MQL targets by 138% to reducing bounce rates by 38%.
The Digital Marketing Services We Provide
- LinkedIn Ads: For targeting decision and senior professionals via Account based marketing, Sponsored InMail, Lead Gen Ads, Carousel Ads, Video Ads, and more
- Google Ads: For precise targeting within the pharmaceutical industry through Search Ads, In Market Ads, Performance Max Ads, Display Ads Remarketing Ads and more
- Social Media Ads: Facebook and Instagram Remarketing Ads & YouTube Ads
- Drive MQLs and SQLS: We specialize in generating high-quality leads for pharmaceutical companies. Our data-driven approach and targeted strategies ensure that your website attracts potential customers and converts them into valuable leads.
- Lead Nurturing strategies: Emailers and Digital Connect across Social Media for nurturing.
- Approaches based on Marketing Qualified Leads (MQL): for long-term growth and Sales Qualified Leads (SQL) for short-term growth.
- Use of Marketing Automation: for lead categorization, scoring, and nurturing.
- General SEO for Pharma and Multilingual SEO - Rank pharmaceutical products for enhanced organic visibility.
- YouTube SEO, including optimizing video titles, descriptions, and tags.
- Create and modify website to be SEO compliant with on page structuring and content optimization.
- Orbit-by-Orbit approach for keyword targeting
- Technical SEO: Optimize a website's technical performance, such as its page speed, mobile-friendliness, and structured data, to improve its overall search engine visibility and user experience.
- Answer Engine Optimization (AEO) - Optimize Pharma content so it appears in AI-powered search responses—such as featured answers, summaries, and voice assistant replies and positions your business as a go-to resource in your industry
- Creation and promotion of various content types: Announcements, Articles & Whitepapers, Creative Campaigns and more
- Content for lead generation & conversion: Utility Content with Case Studies, and Thought Leadership & Hard-hitting content around purchase elements, Testimonials, and Assessments.
- Community building via LinkedIn Groups: to establish thought leadership and drive traffic.
- Full-scale tracking: To establish proper attribution of each channel - from traffic to quality leads.
- Website Tracking and Analytics: Using tools to understand where users spend time and track website visitors via account-level intelligence.
- Marketing Automation integration: For lead categorization, scoring, and nurturing.
- Sales team integration: To support business development with a collaborative approach.
- Fostering connections and visibility within the pharmaceutical community on LinkedIn.
- Keeping the audience informed with regular updates and relevant content.
- Strategic communication on brand building
- Eye-catching online & offline event assets
- Assist in creating visually appealing banners and store designs for offline events.
- Event branding in conferences such as CPHI and DCAT.
Our Clientele
Collaborated with numerous esteemed pharmaceutical companies. Our expertise is recognized and valued across the industry. Notably, #6 out of the top 10 pharmaceutical companies in India have chosen to work with us.
Notably, #6 out of the top 10 pharmaceutical companies in India have chosen to work with us
We work across various divisions & our partnerships extend to multiple facets within these leading pharmaceutical organizations.
We operate internationally, delivering solutions across multiple countries for our pharma clients.
Our Expertise In Pharma Digital Marketing Solutions: How We Can Help Your Business?
In recognizing the distinctiveness of every company, each possessing its own set of strengths and weaknesses, we understand that the fundamentals of success remain constant but each needs a custom approach. However, a one-size-fits-all approach is not our methodology. Our commitment lies in offering customized strategies that align precisely with the unique attributes and objectives of each client.
Here are some of our solutions that go beyond the constraints of a generic approach
Full Funnel Digital Marketing Reach
Full Funnel Digital Marketing Communication (from intro ads, landing pages, and remarketing ads)
Full Funnel KPI tracking and dashboarding for better decision-making
Full Funnel Digital Infrastructure & Asset for better digital preparedness
Digital Or Disappear:Why Does A Digital Presence Matter Now More Than Ever?
In the ever-evolving landscape of the pharmaceutical industry, the winds of pharma b2b digital marketing are sweeping across, reshaping traditional paradigms. However, a notable gap persists, as some pharmaceutical companies(Both B2B & B2C) find themselves lagging behind in embracing the full spectrum of digital marketing strategies. In an era where digital presence is synonymous with market relevance, those companies yet to embark on the digital marketing journey risk losing substantial business opportunities. The digital realm has become the nexus for customer engagement, brand visibility, and industry influence.
Pharma companies that remain hesitant or overlook the potential of digital marketing may inadvertently find themselves excluded from a vast landscape of online opportunities, losing not just business but also the chance to establish a robust online presence. The urgency for digital marketing strategy for pharmaceutical sector is not merely a trend but a necessity, and companies must swiftly adapt to ensure they remain competitive in an increasingly digitalized market.
Techshu: Your Trusted Partner For Cutting-edge Pharmaceutical Marketing
Full-funnel expertise: A digital agency dedicated to comprehensive business growth, targeting both short-term and long-term objectives.
End-to-end support: We go beyond traditional services by offering full-funnel optimization, ensuring businesses receive comprehensive support throughout their growth journey.
Thought leadership: As industry thought leaders, our approach is backed by detailed research, driving innovation, and setting the standard in the digital marketing space.
First Principle Frameworks: We employ first principle-based frameworks that significantly enhance the effectiveness of our suggestions by improving customer funnels.
Corporate Training: Proud owners of DigitalMarketingUniversity.com, we extend our knowledge and expertise through training programs for corporations. Our training programs have impacted leading organizations such as HP, Aditya Birla, Tata Steel, Stanford Seed, IIMB, XLRI, and UPH Jakarta, among others.
Case Studies
Dr. Reddy’s Laboratories: 1.5X MQL Target Achieved: Dr. Reddy’s Transformative Journey To Digital Marketing Excellence
Beck’s Farma CBD: 1.5 X Surge In Page Traffic In Key U.S. Cities: Beck’s Farma CBD’s Hyperlocal SEO Excellence
Gland Pharma: 1.22 X Boost in Keyword Rankings: Gland Pharma’s Strategic SEO Overhaul
Cipla Breathfree: 4X Lead Generation Growth: Cipla Breathfree’s Digital Breakthrough In Nepal
Indoco Analytical Solutions: 3.5X Surge In New Users: Indoco Analytical’s Digital Growth Redefined
Sensodent-K: 1.6X Organic Traffic Growth & 3X Growth In Branded Clicks : Sensodent-K’s SEO and Branding Triumph
Our Achievements
Of India’s Top 10 Pharma Giants Trust TechShu.
Years of expertise
In-House Digital Experts
Successful Projects Delivered
FAQ'S
1. What strategies are essential for pharmaceutical digital marketing success?
The key strategies for success in pharma digital marketing are:
- Creating clear and understandable videos, blog posts, and infographics about various medical conditions and solutions, specialized treatments, and medication guidelines.
- We Target healthcare professionals with eBooks and Whitepapers incorporating clinical studies, relevant data, and treatment protocols.
- Usually, health-related searches are symptom-driven and therefore focus on keyword optimization for medical terms and symptoms.
- Use local SEO to attract patients to nearby localities.
- Create short videos explaining medical conditions and treatments.
2. What makes TechShu different from other digital marketing agencies regarding pharma industry specialization?
With 17+ years of experience in pharma thought leadership, we specialize in driving growth for API divisions (generic and custom), CROs, CMOs, CDMOs, and organizations in the chemistry and biology sectors. To speak to our experts , write to us at : www.techshu.com/contact-us/
3. How do digital marketing services drive growth in the pharmaceutical industry with TechShu?
Our digital marketing services can help a Pharma business to achieve the following :
- Generate Leads (SQLs and MQLs) across various regions and teams.
- Oversee the entire customer journey, from awareness to sales, utilizing marketing automation tools.
- Design customer portals aimed at fostering repeat sales and effective remarketing strategies.
- Optimize organic SEO rankings on major search engines.
- Implement multilingual SEO and marketing initiatives, including Chinese Baidu.
- and much more..
4. Why digital marketing services are important for pharmaceutical companies?
The urgency for digital transformation in the pharmaceutical sector is not merely a trend but a necessity, and companies must swiftly adapt to ensure they remain competitive in an increasingly digitalized market. Pharma companies that remain hesitant or overlook the potential of digital marketing may inadvertently find themselves excluded from a vast landscape of online opportunities, losing not just business but also the chance to establish a robust online presence.
5. How can TechShu help pharmaceutical companies to boost their ranking in the SERP?
SEO for pharma companies requires a unique blend of industry expertise, data-driven decision-making, and multi-channel strategies like tailored Keyword research, technical optimization, compliant content creation, etc to boost SERP rankings.
6. What are the challenges in the SEO for pharma companies and how TechShu can solve this?
With years of expertise in digital marketing and after working with top Pharma companies of the county ,we deeply understand the unique challenges of the pharma industry and provide solutions that prioritize compliance, data-driven insights, and ROI SEO for pharma incudes optimization of organic SEO rankings on major search engines, implementing multi-lingual SEO and marketing initiatives, including Chinese Baidu and much more. To know what we do click here to fill up your details and our team will connect with you : https://www.techshu.com/contact-us/
7. Which is the best digital marketing agency for pharma?
At TechShu, one of the top digital marketing agency for pharmaceutical companies ,our focus lies in providing the right blend of strategies and information aligned with the unique goals and target audience of each pharma and healthcare business we partner with. What sets us apart is our unwavering commitment to being a data-driven pharma digital marketing agency. With an extensive history of collaborating with top pharmaceutical companies, we leverage the power of data analytics to continually refine and optimize our strategies.
From precision-targeted digital campaigns to comprehensive online presence management, we offer a holistic suite of pharma digital marketing services designed to elevate your brand in the digital realm.
Having successfully delivered over 11,000 projects across 20+ industries, our extensive experience speaks volumes about our commitment to excellence.
