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Sensodent-K: 1.6X Organic Traffic Growth & 3X Growth In Branded Clicks : Sensodent-K’s SEO and Branding Triumph

Sensodent-K is a dentist-recommended toothpaste brand focusing on tooth sensitivity and gum care, manufactured by Indoco Remedies Ltd. It holds the position as the leading prescribed toothpaste for tooth sensitivity and boasts a global reach spanning 55 countries with an annual turnover exceeding $198 million.

Client’s Business Goals

  • Attract Natural Website TrafficIncrease the volume of organic visitors to the website through improved search visibility.
  • Enhance User ExperienceMaintain a secure, error-free, and user-friendly website that is engaging and keeps visitors returning.
  • Drive ConversionsUse targeted marketing strategies to boost the conversion rate and customer retention.

Challenges

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Limited Organic Visibility

The website struggled to rank on Google’s search results, limiting potential organic reach.

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Development Restrictions

Implementing necessary SEO changes was challenging due to limited access to the FTP and server permissions, requiring innovative solutions to achieve SEO objectives.

TechShu Solutions

  • Comprehensive SEO Audit & Audience TargetingConducted an extensive audit to assess the site’s SEO performance.Identified relevant keywords and defined the target audience to improve both branded and non-branded search rankings.
  • Website Performance TrackingIntroduced robust tracking systems for monitoring user behavior, bounce rates, and session durations to ensure continuous optimization.
  • Targeted Search Ad CampaignsLaunched search ad campaigns that targeted branded and non-branded keywords.Designed focused landing pages to drive high-conversion traffic.
  • Technical Website EnhancementsResolved technical issues, improved site loading speed, and streamlined the overall user experience.
  • Content Strategy ImplementationPublished high-quality, relevant blog posts and FAQs to strengthen the site’s authority and attract more visitors.

Results

SEO Growth
164%

increase in overall organic users.

202%

growth in new users.

247%

boost in page views.

40%

decrease in bounce rates

Device-Specific Growth
228%

Desktop organic sessions experienced a significant jump.

172%

Mobile device organic sessions saw a substantial surge.

Search Performance Enhancements
135%

increase in the impressions

157%

rise in the clicks

Branded Keyword Success
202%

Branded impressions grew notably.

265%

Branded clicks surged significantly.

Non-Branded Keyword Performance
43%

increase in non-branded impressions.

100%

growth in non-branded clicks.