Indoco Analytical Solutions: 3.5X Surge In New Users: Indoco Analytical’s Digital Growth Redefined

Indoco Analytical Solutions is India’s leading pharma research service provider and Contract Research Organization (CRO). The company delivers comprehensive analytical testing solutions across the pharmaceutical landscape, setting industry benchmarks in quality and precision.

Client’s Business Goals

• Increase Brand AwarenessAchieve higher visibility and recognition within the competitive pharmaceutical research and testing services market.
• Drive Organic TrafficEnhance organic reach through strategic SEO efforts targeting both branded and non-branded search terms.
• Optimize Website PerformanceImprove user experience by addressing technical issues and streamlining site navigation.
• Boost Conversion RatesLeverage search ads and high-converting landing pages to capture and convert high-intent audiences.

Challenges Faced

• Limited organic traffic and low visibility on search engines
• Inefficient website structure leading to suboptimal user experience.
• Minimal content presence, reducing potential customer engagement and educational reach.
• Need for targeted landing pages to enhance ad performance and conversion.

TechShu Solutions

• SEO Strategy ImplementationConducted detailed keyword research and competitor analysis.Enhanced the website’s content strategy with blog posts and FAQs to attract a broader audience.
• Website OptimizationResolved technical issues to improve site health and user experience.Integrated advanced website analytics for tracking key user behaviors and performance metrics.
• PPC AdvertisingDeveloped and implemented targeted ad campaigns using both branded and non-branded keywords.Designed specific landing pages to maximize user conversions.
• Content MarketingDeveloped engaging, informative content aimed at positioning the brand as a thought leader in the industry.

Results