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Dr. Reddy’s Laboratories: 1.5X MQL Target Achieved: Dr. Reddy’s Transformative Journey To Digital Marketing Excellence

Dr. Reddy’s Laboratories is a global pharmaceutical company renowned for its high-quality, affordable healthcare solutions. The company aimed to strengthen its digital footprint and increase business opportunities through a comprehensive digital marketing strategy.

Client’s Business Goals

  • Attract More Relevant VisitorsIncrease traffic to the website and social media channels.
  • Enhance Brand Affinity and AspirationBuild brand reputation and generate interest through impactful digital engagements.
  • Drive ConsiderationProvide valuable resources like whitepapers and webinars to nurture leads.
  • Encourage Repeat Sales and ReferralsFoster trust and loyalty to encourage repeat business and referrals.
  • Maximize Business from Existing CustomersConvert existing connections into business opportunities and expand outreach to new audiences.

Challenges

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Generating High-Quality Leads

Ensuring that traffic and engagements convert into meaningful business opportunities.

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Maintaining User Engagement:

Keeping visitors on the website and interacting with the content.

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Building Long-Term Relationships

Creating a nurturing process that drives sustained interest and repeat interactions.

TechShu Solutions

  • Regular PR & Creative CampaignsLaunched strategisc PR initiatives and creative campaigns to increase brand visibility and resonate with the target audience.
  • Webinar PromotionsPromoted webinars and amplified event visibility to educate and engage prospective clients.
  • Targeted Digital AdvertisingUtilized display ads, YouTube ads, and remarketing campaigns on Facebook and LinkedIn to reach in-market audiences.
  • Advanced SEO StrategiesImplemented a customized SEO plan to optimize content and improve organic search performance.
  • Lead NurturingDeveloped a nurturing funnel to maintain engagement and drive potential leads further down the sales path.
  • Website UX EnhancementsUpdated the website’s user experience and developed utility applications like XCEED to streamline user interactions.

Results

135%

Yearly MQL (Marketing Qualified Leads) target achieved by March 2022.

98%

Yearly organic traffic target reached by March 2022.

122%

Lead target from the website exceeded by March 2022 (target was 1,170).

25%

Of the total lead target was achieved solely through web-based lead forms.

38%

Reduction in bounce rate, from 96% to 68%, demonstrating improved user retention and site quality.