Gland Pharma is a leading pharmaceutical company known for its innovative formulations and commitment to delivering high-quality, affordable healthcare solutions. The company aims to strengthen its digital presence and connect with potential investors and major pharma corporations globally.
Client’s Business Goals
- Target Investors and Major Pharma CompaniesEnhance digital visibility to attract high-value business partnerships.
- Boost Website Traffic and SEO RankingsIncrease organic traffic and search engine performance.
- Revamp and Maintain a Glitch-Free, SEO-Friendly WebsiteEnsure the website meets technical and content requirements for optimal user experience and search engine compatibility.
- Drive User EngagementIncrease impressions, traffic, pageviews, and social media interaction.
Challenges
Regulatory Restrictions
Google does not permit direct advertising of CBD-related products, leading to potential risks of ad removals and penalties.
Technical Limitations
The need for a comprehensive revamp to create an SEO-compliant, user-friendly website capable of supporting strategic organic growth.
TechShu Solutions
- Website Development and Technical OptimizationBuilt a robust SEO foundation by redesigning the website to be glitch-free and compliant with SEO standards.Implemented technical modifications to align the website with best SEO practices.
- Strategic SEO ImplementationCarried out a detailed 24-parameter analysis as a one-time diagnostic to identify and rectify issues.Introduced on-page structuring and product schema for better search engine indexing.Monitored performance via Google Search Console and Analytics.Ensured ongoing content optimization for increased relevance and audience engagement.
- Content and Social Media ManagementDeveloped and posted high-quality, engaging content on social media channels to boost visibility and maintain brand hygiene.Enhanced brand presence by maintaining consistent posting schedules and interactive content.
Results
SEO
122%
Boost in keyword rankings on page 1, solidifying search engine presence.
62%
Improved brand query performance, strengthening brand recognition.
Social Media
165%
Increase in Facebook reach, expanding audience engagement.
100%
Surge in Facebook reactions, indicating higher interaction.
62%
Growth in Facebook Page likes, enhancing social media presence.