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Gland Pharma: 1.22 X Boost in Keyword Rankings: Gland Pharma’s Strategic SEO Overhaul

Gland Pharma is a leading pharmaceutical company known for its innovative formulations and commitment to delivering high-quality, affordable healthcare solutions. The company aims to strengthen its digital presence and connect with potential investors and major pharma corporations globally.

Client’s Business Goals

  • Target Investors and Major Pharma CompaniesEnhance digital visibility to attract high-value business partnerships.
  • Boost Website Traffic and SEO RankingsIncrease organic traffic and search engine performance.
  • Revamp and Maintain a Glitch-Free, SEO-Friendly WebsiteEnsure the website meets technical and content requirements for optimal user experience and search engine compatibility.
  • Drive User EngagementIncrease impressions, traffic, pageviews, and social media interaction.

Challenges

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Regulatory Restrictions

Google does not permit direct advertising of CBD-related products, leading to potential risks of ad removals and penalties.

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Technical Limitations

The need for a comprehensive revamp to create an SEO-compliant, user-friendly website capable of supporting strategic organic growth.

TechShu Solutions

  • Website Development and Technical OptimizationBuilt a robust SEO foundation by redesigning the website to be glitch-free and compliant with SEO standards.Implemented technical modifications to align the website with best SEO practices.
  • Strategic SEO ImplementationCarried out a detailed 24-parameter analysis as a one-time diagnostic to identify and rectify issues.Introduced on-page structuring and product schema for better search engine indexing.Monitored performance via Google Search Console and Analytics.Ensured ongoing content optimization for increased relevance and audience engagement.
  • Content and Social Media ManagementDeveloped and posted high-quality, engaging content on social media channels to boost visibility and maintain brand hygiene.Enhanced brand presence by maintaining consistent posting schedules and interactive content.

Results

SEO
122%

Boost in keyword rankings on page 1, solidifying search engine presence.

62%

Improved brand query performance, strengthening brand recognition.

Social Media
165%

Increase in Facebook reach, expanding audience engagement.

100%

Surge in Facebook reactions, indicating higher interaction.

62%

Growth in Facebook Page likes, enhancing social media presence.