Cipla Breathfree: 4X Lead Generation Growth: Cipla Breathfree’s Digital Breakthrough In Nepal

Cipla Breathfree is a well-recognized brand providing solutions for respiratory health. In Nepal, the brand aimed to enhance its digital presence, drive more leads, and boost physical store footfalls to support those with breathing issues.

Client’s Business Goals

• Maximize Leads and Store VisitsDrive an increase in leads and physical store footfalls.
• Enhance Chatbot EngagementImprove the number of chatbot inquiries on the website.
• Boost Organic Website TrafficEstablish an effective SEO setup to attract more visitors.
• Implement Robust Search Engine OptimizationDevelop a comprehensive strategy to generate quality leads and foot traffic.

Challenges

Highly Competitive Market

Generating significant leads and engagement in a market with well-established players.

Target Audience Research

Identifying and reaching the audience in Nepal suffering from breathing issues with targeted communication.

Optimization for Multiple Channels

Ensuring that each marketing channel was effectively utilized for maximum lead generation.

TechShu Solutions

• Keyword and Content OptimizationOptimized website pages based on thorough keyword research.Tailored content to align with the identified keywords and audience needs.
• In-depth Audience ResearchConducted research to identify the type and size of the target audience suffering from breathing difficulties in Nepal.Created communication strategies and visuals tailored to resonate with the audience.
• Integrated Digital Advertising StrategyRan search ads, display ads, and Facebook lead generation campaigns.Optimized and managed channel-specific campaigns for maximum performance.
• End-to-End ImplementationSet up a seamless end-to-end traffic flow system to ensure quality leads were captured effectively.

Results

Google Ads

Facebook

SEO