Is Facebook failing marketers or are marketers failing Facebook?Facebook has long been a divisive advertising medium and the blue touchpaper was lit once again last week after Forrester released a report which didn’t mince its words in claiming Facebook was “failing marketers” by “abandoning social marketing”. Once opinions were thrashed out online over the […]
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B-to-B Marketer Webtrends Ups Twitter Spend to Collect Emails From Prospects
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Marks and Spencer is shifting its marketing approach to digital first, launching campaigns online before they appear on TV or in print as it looks to better engage with its customers. The change started with the “Leading Ladies” campaign, which launched on Facebook in September before rolling out to billboards, print and in-store. The same […]
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At a special event in the garage where Google was born, the company announced a new “Hummingbird” search algorithm is live and especially designed to handle complex queries. This update is complete different one as compared to Panda and Penguin. The earlier updates were the continuation of Caffine update. But this was will be a […]
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Category: News
Google + has crossed 90 million users mark since its launch in June last year. The social networking site was opened to the public on September 20. Since the launch of the social networking site, the search engine giant has been constantly working to promote it – by adding toolbars and other buttons on its […]
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Category: News
Google is gearing up to provide more personalized search results by extracting data from its social network service Google+ in the coming days. This would include photos, news and comments posted on Google+. The new service christened ‘Search, Plus Your World’ will display additional content for people who log into Google by allowing access to […]
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Category: News
Yahoo named Scott Thompson as its new CEO after running the company without a leader for four months, amidst several shareholders’ calls to sell the company. Thompson will relieve the company’s interim CEO Tim Morse who will return to his position as chief financial officer. The appointment of Thompson, previously the president of PayPal (under […]
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Category: News
Microsoft Corp almost overtook Yahoo! Inc. for the second spot in the U.S. Internet search market in November after Microsoft’s Bing service recorded gains on other sites, according to ComScore Inc. ComScore said Microsoft accounted for 15 % of U.S. Internet queries for the month of November, up from 14.8 % the previous month. Yahoo! […]
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Category: News
Type in “do a barrel roll” in Google search and you will be surprised to see what follows next. The search term will manipulate the layout of its results page and the image in your browser will do a barrel roll! iPhone users had discovered a similar phenomenon earlier this year in April when […]
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Category: News
Facebook has come up with another interesting feature that helps you get to your Facebook account in case if you forget your password. The novel feature is named ‘Trusted Friends’ that lets you log back by allowing you to take help from your friends on Facebook. The process starts with your choosing trusted five friends […]
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Category: News
Seasoned entrepreneur Bill Gross and owner of UberMedia of Pasadena is introducing a social media platform named Chime.in to attract more users by centering itself around particular fields instead of the wider potpourri of topics that come on Facebook or Twitter. Gross had launched UberMedia as TweetUp Inc. in April 2010 as a medium to […]
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Category: News
Facebook said on Wednesay that the cookies error, which could have been used to track the users after they had logged out of the social-networking site, has been remedied. The cookies error was revealed by Australian blogger Nik Cubrilovic in a blog post earlier in the week.“Like every site on the internet that personalises content and tries […]
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