Microsoft eyes No. 2 Spot in Search Market as Yahoo Slips

Microsoft Corp almost overtook Yahoo! Inc. for the second spot in the U.S. Internet search market in November after Microsoft’s Bing service recorded gains on other sites, according to ComScore Inc. ComScore said Microsoft accounted for 15 % of U.S. Internet queries for the month of November, up from 14.8 % the previous month. Yahoo! Inc., on the other hand, had 15.1 %, lowering from 15.2 %. Search engine giant, Google’s share also dropped to 65.4 % from 65.6 %. In its effort for bringing about closer competition with Google, Microsoft has been adding new features which include- integration with Facebook Inc. to provide friends’ input on the best query results, to Bing. According to EMarketer Inc. in New York, Google, may command 76 % of the U.S. market for search-based advertisements for 2011. Yahoo may follow at 7.9 % and Microsoft with 8 %.