Category: News

Facebook Buys Oculus: Mixed Online Reactions

Category: Blog News

Facebook stunned everyone with the announcement that it’s acquiring Oculus VR for $2 billion. The Irvine-based startup makes Oculus Rift, a virtual reality headset for 3D gaming, which has been described as one of the hottest products to hit the gaming scene in the recent months. Though the headsets aren’t available to consumers yet, but […]

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Posted By - Suzzane A

Mobile Ad Spending In 2013 Stands At $17.96 billion; Facebook’s Rapid Mobile Growth May Hurt Google

Category: Blog News

Mobile is the new darling of advertising industry. Last year, the global mobile ad spending stood at $17.96 billion, a 105% increase as compared to last year.

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Posted By - Suzzane A

Adobe and SAP Team Up to Deliver Insight-Driven Marketing for Enterprise Customers

Category: Blog News

 SAP and Adobe today announced a global reseller agreement targeted at digital marketing and omni-channel commerce for enterprise customers. As part of the global partnership, SAP plans to resell Adobe Marketing Cloud with the SAP HANA® platform and the hybris Commerce Suite. Adobe and SAP will both invest marketing, sales and development resources in the […]

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Posted By - Suzzane A

Facebook: The Free Ride Going To Be Over Soon?

Category: Blog News

It’s no secret that Facebook has been slashing organic reach for brand pages. In a sales deck sent to partners last year the company bluntly said: “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.” […]

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Posted By - Suzzane A

Google Launches Android Wear

Category: Blog News

Google takes wearable technology a notch higher with the launch of its smartwatch platform called Android Wear.

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Posted By - Suzzane A

Missing MH370 Flight – Did Aliens Abduct It Or Is It Stolen? What’s The Online Reaction?

Category: Blog News

From Courtney Love’s Facebook post locating the missing flight to fake news of the plane being found in Bermuda Triangle – the missing Malaysian Airlines Flight MH370 is undeniably one of the hottest topics discussed online. It’s one of the hot searches on Google Trends.    Curious users across the world have started conversations on whereabouts […]

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Posted By - Suzzane A

Google Search Looks Different

Category: Blog News

Google rolled out new search results for desktop users. The font size is bigger, the search results are no longer underlined and the ads are no longer seen in a yellow-colored box.

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Posted By - Suzzane A

Instagram and Omnicom Strike an Ad Deal

Category: Blog News

Get ready for insta-ads- the photo and video sharing network has signed a deal with ad agency Omnicom. Last year Instagram had experimented with sponsored posts for brands such as Michael Kors and Ben & Jerry's.

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Posted By - Suzzane A

Pheme, The Gossip Goddess, To Catch Lies On Twitter

Category: Blog News

What travels faster than light? Gossip on social media. Remember in 2012 when a fake report on Amitabh Bacchan dying in a car crash was doing the rounds on social media?

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Posted By - Suzzane A

Google Places Updates Its Guidelines

Category: Blog News

Google made updates to its Place Quality Guidelines .

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Posted By - Suzzane A

Lenovo Buys Motorola Mobility Unit From Google For $3bn

Category: Blog News

Google has sold Motorola Mobility to Lenovo for $2.91bn (£1.8bn). The search giant will retain control of a majority of the patents it obtained when it bought Motorola 2 years earlier. As part of its ongoing relationship with Google, Lenovo will receive a license to this rich portfolio of patents and other intellectual property. Additionally […]

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Posted By - Suzzane A

Tips To Fight Writer’s Block

Category: Blog News

1) Freewriting: Set an arbitrary time. Start the timer and begin writing as quickly as you can. Don’t rephrase, don’t re-read, don’t proofread, don’t edit – just write about whatever comes to your mind. Stop when the time is over. The purpose is to generate thoughts – that’s been in your head over a long period […]

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Posted By - Suzzane A