At a special event in the garage where Google was born, the company announced a new “Hummingbird” search algorithm is live and especially designed to handle complex queries. This update is complete different one as compared to Panda and Penguin. The earlier updates were the continuation of Caffine update. But this was will be a whole paradigm shift and experts are calling this one as conversational update.
“This update to the algorithm focuses more on ranking sites for better relevance by tapping further into the company’s Knowledge Graph, its encyclopedia of 570 million concepts and relationships among them, according to Amit Singhal, Google’s senior VP of search.”
Now what are the implications of the Hummingbird update? What search marketers should do to be there at the top of the search results?
I would like to mention some of the quick strategies from all other aspects as what the marketers should do.
As Hummingbird algo update will include more long tail keywords, so it is advisable to add information and data within your website. But to do this, you will face some difficulties as it will be necessary to increase the base of your website. Include Blog, more webpages (under service category say for example), FAQ section etc. In social media for the same projct also, you should be asking some queries with hashtags while you engage your audience. This will give better mileage in terms of rankings.