Category: Blog
5+2 Hit Social Media Campaigns of 2013
1. #Hashtag Killer : Launched by Water Is Life and DDB New York, the campaign is a sarcastic take on silly problems first world citizens complain about. It takes a different approach to highlight the problems faced by the citizens of developing world. The ad shows the people of Haiti reciting some of the #firstworldproblems ( from […]
Posted By - Suzzane A
You Don’t Get Anything by Proving an Agency Wrong
Category: Blog
"There are neither good nor bad agencies; it’s all about mutual understanding and how you leverage each other’s USPs to get the most out of the relationship.” We have seen a few so-called bad agencies doing amazing job for a client and some of th
Posted By - Suzzane A
9+ 1 Most Viewed Youtube Ads of 2013
2013 has been a year of revolutionary advertisements, both in India as well as internationally.
Posted By - Suzzane A
The history of Starbucks logo at a glance
Category: Blog Digital Marketing Press
The iconic logo of Starbucks is known to all and sundry across the world, caffeine lovers and otherwise. The siren, famously featuring on the logo of the brand, has undergone many a change since the birth of Starbucks in 1971. Completing a successful 40 year run, the symbol of the siren has evolved into one […]
Posted By - Suzzane A
The Story of IIFT Digital Marketing Batch (trained by Aji, CEO Techshu)
A Must Recruitment Stop For Top Brands Looking For Digital Marketing Minds
Posted By - Suzzane A
Twitter Sharpens Its Focus In India
One of the persistent themes in pre-IPO Twitter’s S-1 filings is that the company has more users outside of the U.S., but when it comes to making money, that shifts drastically — an issue problematic enough that Twitter spells it out in the prospectus as a warning about its business. Today, however, the company launched […]
Posted By - Suzzane A
IBM Claims Twitter to have Patented Online Advertising
IBM is alleging that Twitter has infringed on its patents, including one that would seem to give the computing giant status as an inventor of online advertising.
Posted By - Suzzane A
Is Facebook failing marketers?
Is Facebook failing marketers or are marketers failing Facebook?Facebook has long been a divisive advertising medium and the blue touchpaper was lit once again last week after Forrester released a report which didn’t mince its words in claiming Facebook was “failing marketers” by “abandoning social marketing”. Once opinions were thrashed out online over the […]
Posted By - Suzzane A
Analytics Firm Webtrends Decides to Invest More in Twitter Ads
B-to-B Marketer Webtrends Ups Twitter Spend to Collect Emails From Prospects
Posted By - Suzzane A
Marks & Spencer marketing goes Digital for the first time!
Marks and Spencer is shifting its marketing approach to digital first, launching campaigns online before they appear on TV or in print as it looks to better engage with its customers. The change started with the “Leading Ladies” campaign, which launched on Facebook in September before rolling out to billboards, print and in-store. The same […]
Posted By - Suzzane A
Why Clients Trying another SEO company is good and unavoidable
One of our previous posts, "How to work with a digital marketing agency" got some good appreciation from agencies and customers.
Posted By - Suzzane A
Developers guide to implement structural SEO
Structural SEO is about implementing the SEO changes in a structural format that would follow through the similar cluster of pages and subsequently cover the entire website. Structural formats should follow through the Homepage,
Posted By - Suzzane A