One of our previous posts, “How to work with a digital marketing agency” got some good appreciation from agencies and customers. This can be concluded in the same series “Agency – Customer relationship”.
We have many of our customers as return customers. They work with us for few months/years, they move to a new company, then they come back and stay almost forever. Reasons why people went for other companies:
Satisfaction is nothing but outcome of your expectation. Digital marketing industry is relatively new and often aggressive targets are expectations. Customers often expect quick, 10x and cheap returns from digital marketing as they have heard many success stories. Digital is cheap not digital marketing, marketing is always an investment. Also customers don’t know what is the right expectation. One of our client said, “when we put a billboard, our board knows what to expect from it, how much is the right costing, so they know whether an agency is doing a good job or not. Now with digital marketing, we don’t have opinions, when you say we created 10k likes for it, we don’t know is it good or bad.”. Generally when a customer interacts and works with 2 to 3 agencies then they get to know more about it. Some of the other reasons are, “making errors, not able to understand the business well”, “mis match is thought process”, “not following the process set by the client or the agency” etc. Our experience says that it takes time to understand the business and the team, so it is better to help the team and the agency understand more, give time and discuss more.