Tag: Google Analytics 4

How To Spot Bot Traffic In Google Analytics (And Fix It)

A bot imitates human activity on the internet, designed to automate tasks without human involvement. Bots are generally used in highly repetitive tasks which can be executed quickly and more accurately than a human.   In the digital marketing world bot traffic is a common problem for websites of all sizes. These unwanted visitors just […]

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Google Analytics 4: Elevate Your Business With This New Cutting-Edge Technology

Google Analytics has been an integral part of many businesses, providing insights into their website’s traffic and user behavior. With the recent launch of Google Analytics 4 (GA4), businesses now have access to new cutting-edge technology that offers more advanced features and data analysis. In this blog, we’ll explore the benefits of GA4 and why […]

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