Category: News

Is Facebook failing marketers or are marketers failing Facebook?Facebook has long been a divisive advertising medium and the blue touchpaper was lit once again last week after Forrester released a report which didn’t mince its words in claiming Facebook was “failing marketers” by “abandoning social marketing”.   Once opinions were thrashed out online over the […]

B-to-B Marketer Webtrends Ups Twitter Spend to Collect Emails From Prospects

Marks and Spencer is shifting its marketing approach to digital first, launching campaigns online before they appear on TV or in print as it looks to better engage with its customers. The change started with the “Leading Ladies” campaign, which launched on Facebook in September before rolling out to billboards, print and in-store. The same […]

At a special event in the garage where Google was born, the company announced a new “Hummingbird” search algorithm is live and especially designed to handle complex queries. This update is complete different one as compared to Panda and Penguin. The earlier updates were the continuation of Caffine update. But this was will be a […]

Yahoo named Scott Thompson as its new CEO after running the company without a leader for four months, amidst several shareholders’ calls to sell the company. Thompson will relieve the company’s interim CEO Tim Morse who will return to his position as chief financial officer. The appointment of Thompson, previously the president of PayPal (under […]

Type in “do a barrel roll” in Google search and you will be surprised to see what follows next. The search term will manipulate the layout of its results page and the image in your browser will do a barrel roll!   iPhone users had discovered a similar phenomenon earlier this year in April when […]

Facebook has come up with another interesting feature that helps you get to your Facebook account in case if you forget your password. The novel feature is named ‘Trusted Friends’ that lets you log back by allowing you to take help from your friends on Facebook. The process starts with your choosing trusted five friends […]

Seasoned entrepreneur Bill Gross and owner of UberMedia of Pasadena is introducing a social media platform named  Chime.in to attract more users by centering itself around particular fields instead of the wider potpourri of topics that come on Facebook or Twitter. Gross had launched UberMedia as TweetUp Inc. in April 2010 as a medium to […]

Google has decided to stop posting review snippets from third party sites on their Places page. Prior to this move, Google would automatically collect reviews, ratings, businesses info from third party websites like Yelp, TripAdvisor, Urban Spoon and CitySearch, as well as their own and then place it all under one web page.When the service […]

Mark Zuckerberg, Facebook’s founder and chief executive, announced the introduction of features like video calling, group chat and a redesigned chat on Wednesday during a press conference at the company’s Palo Alto headquarters. Also at the event Facebook updated its user count to 750 million users worldwide.The group chat feature will let users talk with […]

Google has launched a demo version of its new social network product called Google+ which aims to “fix” the “broken” and “awkward way” people interact and share things online. The “subtlety and substance of real-world interactions are lost in the rigidness of our online tools,” Vic Gundotra, senior vice-president of engineering, wrote in Google’s official blog […]

Google had earlier talked about its release on authorship markup that lets content creators claim the articles they’ve written. In an official Google blog post dated 7 June, 2011, the company said “The markup uses existing standards such as HTML5 (rel=”author”) and XFN (rel=”me”) to enable search engines and other web services to identify works by […]