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TechShu Marketing Digest: May 2021

This curated list includes important digital marketing updates and insights from the month of May. To stay updated on the latest updates from the digital landscape, read our Digital Marketing Apple Page.

Digital Advertisement 

  • New announcements from Google Marketing Livestream 2021. Read more
  • Google Ads rolls out new bidding features to help you reach your goals. The update read

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  • Instagram is now moving to expand Reels ads into more nations. Read more
  • Facebook breaks down their ad review process to further explain topics like: what constitutes an ad, how the ad review system works, how we evolve our systems and more. Read more
  • LinkedIn rolls out new marketing features : Give your posts a “Boost”, maximize event attendance and measure impact, plus more. Read more
  • Google Ads makes image extensions available globally. Read more
  • Yelp introduces new features and updates such as Custom Location Targeting and a modernized budget editing experience. Read more


  • Google expands its partnership with Shopify. The new collaboration with Shopify will enable merchants to become discoverable to high-intent consumers across Google Search, Shopping, YouTube, Google Images and more. Read more
  • Google is updating the Translate filter in Lens so it’s easy to copy, listen to or search translated text, helping students access education content from the web in over 100 languages. The announcement also read

This month, we’ll start rolling out About This Result to all English results worldwide, with more languages to come. Later this year, we’ll add even more detail, like how a site describes itself, what other sources are saying about it and related articles to check out. 

  • Retailers on WooCommerce, GoDaddy and Square will soon be able to integrate with Google easily and for free. Read more
  • Google rolls out News Showcase for desktop users of Google News. Read more
  • Google is retiring the generic rich results search appearance on Search Console. Read more
  • Video SEO best practices for ecommerce: Insights by Google Search Central Blog. Read more
  • How to prevent portions of your site from being abused by spam: Insights by Google Search Central Blog. Read more
  • How Google worked towards a safe and spam-free Search experience in 2020. Read more
  • rolls out its schema markup validator tool. Read more
  • Google page experience update will come to desktop pages. Read more
  • Bing Content Submission API is now in beta. Read more

Social Media 

  • Instagram introduces new insights for Reels and Live. The announcement read 

For Reels, we will be showing new metrics including Plays, Accounts Reached, Likes, Comments, Saves, and Shares. For Live, we will be showing Accounts Reached, Peak Concurrent Viewers, Comments, and Shares. We will also be including these metrics in Account Insights to provide a broader picture into how Reels and Live shape an account’s performance.

  • Instagram is currently testing a new feed posting option from the desktop version of the app. Read more
  • Pinterest introduces Idea Pins globally and launches new creator discovery features. Read more
  • Snapchat launches Public Profiles for Businesses. Read more
  • YouTube’s updated terms of service, explained. Read more
  • Instagram gives its users the option to hide like counts on all posts in their feed. Read more
  • Instagram launches a new section for shopping product drops. Read more
  • YouTube shares some insights into upcoming updates for its Creator Studio. Watch here
  • Facebook launches new ways to inform people if they’re interacting with content that’s been rated by a fact-checker. Read more
  • Pinterest to test livestreamed events. Read more
  • Instagram shares a handy overview of how to tag products in your Instagram posts, including Stories, Reels and IGTV.