Tag: PPC Strategy

The new features by Google for the performance max campaign are designed to make the campaigns more automated and easier to set up. This can make them a bit more attractive option for all kinds of businesses. Let us have a look at the new features that Google has rolled out for Performance Max campaigns: […]

Cost per Click is the amount an advertiser pays when a user clicks on an ad. Business owners keep looking to maximize their Return on Investment by reducing expenses on CPC. Advertisers can extend their budgets and improve online advertising campaigns by controlling cost per click. In this article, we will look at the six […]

Paid advertising, or pay-per-click (PPC) advertising, can be a powerful tool for driving traffic to your eCommerce website and increasing sales. However, many eCommerce businesses struggle with PPC and find that their campaigns are not delivering the results they had hoped for. In this blog post, we’ll discuss some common reasons why eCommerce PPC strategies […]