Category: Blog Digital Marketing
Digital Marketing in India is witnessing its biggest structural transformation since the time when mobile search became a reality. The cause isn’t an algorithmic update; it’s the manner of the search. The C-Suites and other executives increasingly turn to ChatGPT, Perplexity, and Gemini for their recommendations, insights, and vendor analysis before even turning to Google. […]
Posted By - Suzzane A
Category: Blog Digital Marketing
Let’s be honest. Most brands are still playing yesterday’s game. They’re obsessing over rankings. Tracking keyword positions. Celebrating when they move up to a higher position. But on the flip side, their customers are regularly querying ChatGPT for recommendations. That’s the shift. And it’s not subtle anymore. Search hasn’t disappeared. It’s changed shape. And the […]
Posted By - Suzzane A