How to Make Social Media Calendars, Tools, & Templates to Plan Your Content

How to Make Social Media Calendars, Tools, & Templates to Plan Your Content


A social media calendar is an absolute necessity for all digital marketers. Instead of creating posts on the go, a calendar will help you to prepare the content in advance and it will allow you time to research, create proofread and finally schedule the posts. 

In addition to keeping your content ready, it allows you time to brainstorm to create platform-specific content and work on trending subjects to make your posts interesting so that they reach the maximum audience. Digital marketing in Kolkata is changing and the social media calendars nowadays require a lot more attention, information, and quirk at the same time. So we need to be organized and plan what, when, and what time we post error-free and engaging social media posts on time. 

So, let’s find out how to make social media calendars, tools, and templates. 

Social Network & Content Auditing

Having a clear picture of social media accounts is better before you create your social media calendar. You must consider how often you need to post on social media platforms and at what time your audience number is at its peak. Please check out the analytics to get the relevant data and make your posting frequency or time so that they will get visibility and engagements. 

Selecting Social Media Channels & Content Mix

The most important thing while planning for social media marketing in Kolkata is to determine which content must be posted and on which platform – because every content is not meant for every platform. While choosing the content flow, you also need to categorize the types of posts that should be ideating.

There are a couple of standard content mix formulas which you should incorporate into your strategy

The rule of thirds: 

One-third of your posts should promote your business to create brand awareness.

One-third of your posts should be curated content from industry thought leaders.

One-third of your social posts involve engagement-related posts to initiate personal interaction with the followers.  

Determine Social Media Calendar’s Contains

Every social media calendar is different as every brand is unique. For example, a calendar for a small business or a startup will be a lot simpler than when compared for a multinational company with bigger social media teams. To get the most out of your social media posts performance, map out the factors that are most important to you.

For most of the digital marketing in Kolkata, its generally advised to start with the following basic details, like:

  • Platform
  • Date
  • Time 
  • Copy
  • Visual
  • Platform-specific adaptation- is this needed?
  • Time of post
  • UTM parameters for tracking 
  • Etc.

Tools & Templates

Social media marketing in Kolkata is evolving every day and when it comes to choosing the best tool to plan the calendars, Google sheets are still our favorites. It’s simple, easy, and quick! You can easily create a tab for each platform like Facebook, Instagram, LinkedIn, etc, and keeps your ideas ready.

But sometimes a spreadsheet is not enough, and this is when we switch to Google slides as it helps us to include the creatives as well for easy understanding and reference. 

Team Feedbacks

After the above steps, you should start showing these calendars to your team and getting feedback. It will be better for many social media calendars to get suggestions from their team and improve if necessary. 

Lastly, make sure that the new member of the team should understand it. 

And that’s done. Your social media calendar will be ready by following these common steps. 

That’s done! 

Social media calendars play a very effective role in creating effective digital marketing in Kolkata. It is a tough nut to crack and requires a lot of hard work and research. It’s just not about posting content, but about posting meaningful content with a lot of value-ad to the audience.

We hope these steps will guide you without any issues.