How to Become a Better Storyteller With Social Media [Examples from 11 Indian Brands] | Digital Marketing Agency India

How to Become a Better Storyteller With Social Media [Examples from 11 Indian Brands]

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Storytelling is probably the best form of content marketing where you make an instant connection with the audience. However, the only mantra of success is, the story needs to be engaging and must address your audience’s needs or pain-points. 
 
These 11 Indian brands thoroughly understand their audience and thus know how to connect with them better with interesting stories on social media. Let’s go through some of their posts to figure out how're they telling their stories the right way! 
 
 

#1: Kotak Mahindra Bank:

 
Look how well they created a compelling story from one of their most important customers’ life experience.
 
 

It's never too early to start saving. Our young hero Evaan Muchhal realized this quite early. Here's his epic story! T&C Apply. http://on.fb.me/1eUCteW

Posted by Kotak Mahindra Bank Ltd. on Thursday, August 6, 2015

 

#2: Vim:

 
The mantra seems simple: the more you address your customers’ pain-points, the more you sell. But this is tricky and you can easily end up hurting your audience's sentiments. But Vim India does it very subtly with small and engaging stories.
 
 

Enjoy the delicious spread this Onam while you leave the tough cleaning to Vim! #HappyOnam

Posted by Vim India on Thursday, August 27, 2015

 

#3: Cadbury 5 Star:

 
Characterization is an important part of story-telling. And when it comes to mascots, what can be a better example other than Ramesh and Suresh, the famous duo of Cadbury 5 Star? It was Cadbury’s storytelling strategy to re-brand their most popular product with these two unique characters. 
 

 

#4: Maggi:

 
When Maggi was banned in India, many people posted their “miss you Maggi” messages on social platforms. Now that the noddle brand is back with a bang, they have created a series of stories, saying that they missed their consumers’ too. What a brilliant strategy to come back on the social media!
 
 

This one is for all our fans! Can't thank you enough for your support.Share it and keep spreading the MAGGI love :) #WeMissYouToo

Posted by Meri Maggi on Monday, 24 August 2015

 

#5: Zomato:

 
Right from celebrating a special day to describing a food item with a unique angle, Zomato knows the drill to capture their audience’s attention with their food tales. For this reason, each one of their social media posts is no less than a great story.
 
 

A burger is more than just food. Bite into a big juicy one this #NationalBurgerDay at one of these kickass burger joints: bit.ly/1hhg5hn

Posted by Zomato on Wednesday, August 26, 2015

 

#6: Star Sports:

 
A great story has multiple layers. A good storyteller will pique the interest of his audience, so they wait for the next slot of social media content eagerly. Star Sports’ Mauka Mauka series is one of the best examples of storytelling. It was so successful that not only the viewers but also different brands created various versions of the videos. 
 

 

#7: Flipkart:

 
Shock them to attract them. Even though it’s a bit risky, but creating suspense in your story pays you off well. It engages your audience and makes them wait till the climax. Flipkart successfully did it with their #AcchaKiya campaign to promote a mega-shopping day. They formulated the first series to ask their customers not to buy anything and in the second series, they gave them a better reason to wait.  
 

 

# 8: Amul:

 
Amul creates stories based on every significant occasion and event in India. 
 

#Amul Topical : Sri Lanka vs India on-field spats! #INDvsSL

Posted by Amul on Tuesday, September 1, 2015

 

#9: Greenply:

When a brand sells their products with stories, it creates an immediate connection with their audience. GreenPly is one of the best examples. Their latest is about a series of stories informing the viewers very subtly that for any question related to ply #AskGreenply. The sincere effort to educate the audience's surely paid off well for the brand. 
 
 

Sometimes you can outsmart your mother in law with a witty question! But for all your ply related questions:askgreenply.com

Posted by Greenply Plywood on Wednesday, September 2, 2015

 

#10: Glamrs:

The success of storytelling largely depends on how well you understand your target audience and how well you solve their problems. Glamrs.com is a lifestyle magazine that offers DIY solutions to make you more glamorous. Their social content addresses the issues close to their target audience. 
 

It's super healthy. It's great for your skin. It's refreshingly effective.

Posted by Glamrs on Monday, September 14, 2015

 

#11: Airtel:

 In their latest 4G campaign, they segmented their stories, depending on the needs of their target group. Each story is targeted to a specific audience with a specific mobile connectivity need. 
 
 

Can you download an app in 10 seconds on your network? On #Airtel4G, you can! Give it a try: http://bit.ly/Airtel4g

Posted by Airtel India on Tuesday, September 1, 2015

 
Want to add something more to the story? Drop a comment. 
 

 

 

 

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