April, 2015: 10 Digital Campaigns That Went Viral

# 1: Chevrolet’s Eyes On The Road:

 What is your definition of a real fun prank? If you ask us we would say something that keeps people wondering if it was just a prank or real for a pretty long time. Chevrolet did it with their “Eyes On The Road” campaign. They created 7 spots featuring real people amidst a serious discussion with an expert and suddenly zombies, firemen, killer clown, puppies kept coming to the scene randomly. How would you react in such a situation? Take a good guess.  https://www.youtube.com/embed/n-2q3cu5JNA Kudos to Chevrolet for such a cool way to market their product! 

# 2: Old Spice enters into gaming:

 Good news for online game junkies! Old Spice is all set to launch their first game. It will be on Twitch, the real time social video platform. If you’re a fan of Old Spice’s surprising marketing campaigns, this one would not disappoint you. So, here is the summary of the game for you. “Old Spice will drop a man in the woods and let twitch viewers control him for 3 days.” Sounds fun, isn’t it?   https://www.youtube.com/embed/yZlyL2OXmV4 An amazing way to entertain fans and create a new brand loyalty.  

# 3: Dove’s Choose Beautiful: 

Do you consider yourself beautiful? Or average looking? No matter what your perception about yourself is, Dove shows that every woman in the world is beautiful, only if she chooses to be. They created 2 doors, “Beautiful” and “Average” in various shopping malls in San Francisco, Shanghai, Delhi, London and Sao Paulo. And what happens next shows that the power lies in your hands only.  https://www.youtube.com/embed/7DdM-4siaQw Every woman is beautiful. It depends on how you look at yourself.  

# 4: Nike Better For It:

“Are they looking at me”? Are they judging me?” Did you ever feel as if everyone around is forming an opinion about you? Especially during workout sessions, in gym? You’re not alone. There are plenty of others too in your league. Nike shows If you got the “drive to get better, Nike Women has the tools and gear to help you do it.”  https://www.youtube.com/embed/zzbjEMaDjrk Nike says, “Don’t let you stop you.” 

# 5: DeadLens Pictures’ Gift:

Do you love pets? Then no one can understand the spot better than you. It shows a family adopted a child and then left her in a deserted place. Shocking, you would say. But that’s not the end. Watch to discover what happens next.

# 6: Hyundai’s Message to Space:

Your message values more when the person is far, far away from you. And space is not far, it’s beyond reach of the common man. But when a daughter wanted to send a message to her dad, who is an astronaut, every obstacle seemed tiny and trivial. Hyundai proved it and how!

The message is officially awarded as the largest tire track image by the Guinness World.  

# 7: When Sufi meets rock:

It had to be a great event that celebrated the fusion of two most exquisite music genres. We’re talking about Seagram’s 100 Pipers’ Musical Events 2015, the largest Sufi-rock concert in India. Their marketing agency, O&M was asked to create a poster for the event. But the challenge was to give both these genres equal priority.  

 And as usual O&M rocked again! 

# 8: Hefty’s Party Hard Mom:

Who doesn’t want to party? But the harder you party, the dirtier your place becomes. Moms know it big time, as they are the ones, who clean up the mess. But now they can party hard too with Hefty’s new Ultimate crack proof cups. Don’t believe us? Watch it for yourself. https://www.youtube.com/embed/Ja8qOaWc1dA The series has 3 spots, each projecting one unique feature of the product.  

# 9: Purina one’ #dogmoment:

Own a pet? Have you ever captured a dog moment? Purina would surely inspire you to catch one. In their latest #dogmoment campaign, they asked their fans to click and send the special dog moments that the brand would share on their social media pages.  

 The crowd-sourcing campaign is live both on Facebook and Instagram.  

# 10: Coca Cola, fist bump and friendship:

Have you ever come across an embarrassing situation in public? Did your friend try to cover it up for you? Or did you step up to help a friend? Believe it or not, such situations define friendship. Coca Cola’s new campaign celebrates fist bump and friendship with a bottle of Coke. https://www.youtube.com/embed/blbCHPdUAVI Though these ads were released in Spanish, but they successfully delivered a universal message.