Your best friend didn’t call you for a week; your husband forgot your mother’s birthday; your sister cancels the shopping plans at the last moment; your boyfriend forgets important dates – do they sound familiar? Often we complain how imperfect our relationships with our loved ones are. Relationships aren’t perfect because we aren’t perfect. But as human beings what we can do is value those who love us. Because love isn’t an unlimited, free-flowing thing. There’re people around us who aren’t loved, who’re not wanted, who’re abused everyday, who’re killed – and then there’re some who’re killed even before they’re born.
The multimedia campaign based in China raises awareness about the damage done to kids when they’re constantly being subject to verbal abuse. The video shows 6 teenagers in Shenyang Detention Center recalling their painful childhood memories & how words like Moron, Go away and die, You’re a Disgrace left permanent scars on their psyche. Watch the video; it beautifully shows the words turning into weapons these teenagers used for committing crimes. Started by Center For Psychological Research in Shenyang in partnership with Ogilvy and Mather Beijing, the campaign wants parents to abandon the old sticks and stones attitude.
On the night of 15th April 300 schoolgirls asleep in their dormitory were kidnapped in a village in Northern Nigeria, their school burnt, their parents murdered, their village ruined- all for one reason. Education. Yes, these girls wanted to seek an education. But that’s a sin according to Boko Haram, an extremist Islamist Group which is against western education. Some of these girls were sold at $12 whereas others were forcibly married to militants. This gruesome event shocked the world spurring angry reactions from people across the world including Hilary Clinton, Michelle Obama, David Cameron, Chris Brown and Angelina Jolie. #BringBackOurGirls has been used on Twitter more than 1 million times.
A Spanish charity’s unique take on combating child abuse. The poster can be fully seen only be children due to a lenticular printing technique. When an adult sees the poster he/she only sees a frightened child whereas a child (or anyone under 1.35m tall) sees the message “If somebody hurts you, phone us and we’ll help you”.
A powerful Italian PSA about domestic violence. The video shows a couple of boys aged between 7 and 11 and a girl named Martina. Each boy is asked questions like “What do you like about Martina?”, they’re given instructions such as “Caress Martina”, “Make a funny face at Martina” and at last they’re asked to Hit Martina Hard. Real Hard. To know what happens after the boys hear the last instruction watch the video.
The video highlights the Syria crisis and depicts how such a scenario could affect Britain. The video produced by Save the Children shows a British kid living a happy life with her family and friends. It depicts her journey from one birthday to another- from a happy and fun celebration to ending up in a refugee camp. A candid description of what a war does to kids.
On January 7 this year terrorists targeted the office of the satirical French magazine Charlie Hebdo and killed 12 people including the magazine’s editor. After the killings the terrorists left the scene shouting “We have avenged the Prophet Muhammad. We have killed Charlie Hebdo!” They belonged to Al-Qaeeda’s branch in Yemen. The horrific attack outraged people all over the globe. They tweeted with the hashtag Je Suis Charlie which means I am Charlie. Many on Twitter also replaced their profile images with a white-on-black image with the text Je Suis Charlie.
Domestic violence isn’t a secret to be locked away in a box hidden at the back of your closet. The chilling ad shows no one but a messy house with broken items, a pile of unwashed dishes, and a chilling conversation between a woman and a 911 operator. The conversation is similar to a Reddit thread about 911 operators which went viral.
Started in 2011 by Demi Moore and Ashton Kutcher the campaign fights human trafficking particularly the issue of child sex trafficking. The campaign backed by celebs such as Justin Timberlake, Jamie Foxx and Drake educates the people about the shocking trade. The campaign includes different videos entitled Real Men Know How To Make A Meal, Real Men Prefer A Close Shave, Real Men Do Their Own Laundry, and Real Men Know How To Use An Iron. https://www.youtube.com/embed/S7nsB7TFWls
The campaign resurfaced after the Boko Haram attack in Nigeria where the militants kidnapped 300 schoolgirls.
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