Remember the amazing hair blowing subway ad by Swedish pharmacy brand Apotek? The first few seconds of the advert will make you think that this campaign by Swedish advertising agency Garbergs is a copy- cat ad. But wait. Watch the entire video; you’ll know the difference.
Started by Jo’s Cervical Cancer Trust, the campaign encourages women to smudge lipstick across their face and post their selfies with the hashtag #SmearforSmear and nominate a friend to do the same. The campaign is an initiative to raise awareness about cervical disease among the young women in the UK. Following on from the ALS Ice Bucket Challenge and the UNICEF Wake Up Call, the campaign has seen celebs like Georgia May Jagger, Rita Ora & Suki Waterhouse joining in and nominating their friends.
Get your Pap smears regularly, ladies.
The breast cancer awareness campaign features Chrissy Amphlett’s iconic “I Touch Myself” which is performed by some of Australia’s leading female music artists including breast cancer survivor Olivia Newton-John, Sarah Blasko, Megan Washington, Suze DeMarchi, and Little Pattie.
Chrissy died from breast cancer in 2013. And her song is now the breast cancer anthem. The powerful black and white video encourages women to do self-examination of their breasts regularly to check for lumps or any irregularities. The campaign was commissioned by Cancer Council NSW and created by JWT Sydney.
Women posting their no-makeup selfies online raised £8m in 6 days for Cancer Research UK. And what’s surprising is the charity didn’t start the campaign. It’s believed that the trend began after author Laura Lippman posted a picture of her no-makeup look in support of actress Kim Novak who was at the receiving end of cruel jokes on social media because of her looks. But since then it’s somehow got associated with the charity as people began adding the hashtag #beatcancersooner to the selfies.
The idea of the campaign was to highlight the sad survival rates of pancreatic cancer. The ads saw patients saying “I wish I had breast cancer” or “I wish I had testicular cancer”.
The image is of Kerry Harvey who was the face of the campaign. She was diagnosed with the disease in April 2013 and died in February 2014. Her husband in an interview said ‘Myself and her family are devastated by the loss, but it is also important to us that Kerry’s legacy lives on. She did so much to raise awareness for this terrible illness and has brought global attention to a cancer that receives just 1 per cent of national funding.
Chevrolet’s Purple Roads website urges the visitors to turn their Facebook & Twitter profiles Purple (it’s the color of cancer survival). Chevrolet will contribute $1 to the American Cancer Society for every purple profile, up to $1 million. Read more about the campaign.
Their Brave and Beautiful Campaign salutes female cancer survivors and delivers a very strong message – some people don’t need hair to look beautiful.