Programmatic Advertisement vs. PPC: Comparison in 2023
Sometimes we often doubt what the actual differences are between two things.
Therefore, we always wanted to be sure about those topics by gaining all the information related to them. Aren’t we?
Similarly, if you are confused between programmatic advertising and PPC, this is what you should look at.
In this blog post, we will talk about Programmatic Advertising vs. PPC. Also, we are assuring that this information will be helpful to decide what you should choose to go forward with.
So, without wasting time, let’s take a deep dive into these simple differences starting from their different meanings.
What is Programmatic Advertising?
When there is a doubt, it is always better to solve it. And when it comes to advertising doubt, like in Programmatic Advertising, it becomes necessary to get your answer.
Programmatic advertising is known as the use of computerized technology to get the media buying. (Media Buying is an ongoing process to buy advertising space), and it does not make use of old techniques of digital advertising.
The data and algorithms are used to deliver ads to the exact customer at the exact time and the exact cost. You need to know the geek speak related to that entire activity if you want to get closer to programmatic media buying.
There are three different types of Programmatic Media Buying. And a digital marketing agency in India uses them.
- Real-Time Binding (RTB) – People also call it an RTB open auction when real-time auction prices determine the prices of inventories. On top of that, it is an open market for all advertisers and publishers.
- Private Marketplace (PMP) – It is like open auctions but comes with a few restrictions. You can get access over here only if you are selected.
- Programmatic Direct – When a publisher goes around auctions, selling media inventory at an unchanged CPM to an advertiser, that is included here.
What is PPC?
A Digital marketing consultantsometimes suggests using the PPC for their ads. PPC means Pay-Per-Click, an internet marketing mock-up. An advertiser has to pay a certain amount every time a person clicks their ads.
In other words, it is one of the best ways to get visits to your sites. If we talk about any particular digital marketing agency in India, they will not avoid the fact of getting huge visits to their sites by PPC.
Along with that, it offers real-time optimizations, data drive targeting options, and many more to help you.
If you are taking the help of Digital Marketing, you have several options to choose from. As PPC is a part of the DM, if you want to explore other ways, it is best to take experts’ advice.
Features offered by both
The following table is about the main and the best features of Programmatic advertising and PPC.
| Programmatic Advertising | PPC |
| Programmatic Advertising helps you easily learn machine algorithms. | PPC is now ready with not a single Right-Side ad. That means you will not see the right-side ads here. |
| You can make adjustments to your campaigns through Programmatic Ads Buying. | It provides help with local search ads, responsive display ads, and In-Store conversions that helps you with your needs. |
| Programmatic Advertising offers a variety of channels to reach your targeted audiences. | Now, PPC comes with the latest AdWords interface, which is easy to operate. |
| Programmatic advertising helps a digital marketing consultant to boost the process of buying and showing the ads online. | PPC allows you to target the age and gender demographics within your search campaigns. |
| Even if there is computerized control over many activities, you still get a chance to select the purchase price of an ad. | Today, PPC has the new display keyword targeting settings that help you get more access to your display ad campaigns. |
In short, we would like to note that they both are essential in their places because they help you with information about your businesses.
In the end, we would like to suggest that first, you should see your business requirements and business types. It is because everyone has different business types, targeted audiences, and other important things. Therefore, as per your business needs, you can choose any of the above excellent options for your ad purpose.
So, whatever your business type is, you will get the best media ad buying solutions using them.