Come February and it's time for the marketers to play the love tune. This year we saw some witty, sweet and unabashedly romantic campaigns. We've rounded up some of the most talked videos, ads and online Valentine's Day campaigns in 2014.
1) You - A Declaration of Love by Schwarzkopf Nectra Color
The video shows a man detailing the idiosyncrasies of the woman he loves and wants to marry. While most ads try to market the notion of perfect romance with perfect partners; this ad breaks that and it’s fearlessly sincere about it. The man in the video talks about the quirks of his partner - “in your wonderful world order and chaos there’s no contradiction at all”, “every morning you really test my nerves” and so earnestly concludes “for all of that I love you”. The viewers won’t see the connection between the ad and the product till the end, nevertheless it touches a chord. It's already had well over 1,500,000 million views on YouTube. The video has love written all over it -from the beginning ( it starts with "You, your smile, your eyes, your stubborn curl that you got from your dad that he got from his mum") till the end.
2) Gun Oil Commercial - Happy Valentine’s Day
3) Dumb Ways to Die Returns
The little blue blob who sold both his kidneys online is back. And he’s found a new way to die! You have to watch the video to find how he dies; but we can tell you it’s bloody and cute at the same time. The “Dumb Ways to Die’ videos aren’t made for making people laugh, though. They’re actually a public safety campaign run by Melbourne Metro to encourage people to act safely around trains. “Be safe around Valentine's Day ... and trains," says the on-screen Valentine’s Day copy.
4) Jabong’s #OnaSanskaariDate Campaign
5) 9XM Sanskaari Valentine’s Day
6) Ebay India’s Funny Valentine’s Day
A funny take on being single on Valentine’s Day, the ad sends a warm message, though. As 14th Feb approaches, single people start feeling lonely as they see couples in love gifting each other, sending love notes and flowers. The ad shows a spectacled, not-so-smart man coming to office on 14th Feb and minutes after starting his day he’s swamped with gifts. And each time a gift parcel comes for him, his colleagues give him a surprised look. Even the hottie at the office looked surprised as he got more gifts than her. The surprise breaks at the end when the ad shows the man shopping for himself on ebay and availing great Valentine’s Day deals.
7) Nestle Alpino’s The Puppy - True Valentine Tales
8) British Airways 'Go Further to Get Closer'