Importance of Instagram Marketing for a Business in 2023

Importance of Instagram Marketing for a Business in 2023

Wondering why would you need to focus on Instagram when you already have Facebook, Twitter, and LinkedIn? The network has more than 300 million active users with 75 million daily active users. It makes Instagram the home for 13% of the worldwide internet users. And if it still leaves you hesitant, here is a biggie.  According to a Forrester study, 

 “Instagram posts achieved a per-follower engagement rate of 4.21%. In other words, Instagram posts generate 120 times more engagement per follower than Twitter and 58 times more than Facebook!” So, if you’re wondering why you too need to explore Instagram for you enterprise, here are the reasons. 

It’s an ideal platform to generate UGC:

 Instagram was mostly embraced by individuals before it attracted businesses. For this reason, it’s a great platform to create user generated content (UGC). And this also makes Instagram a great platform for social media contests as well.  

Instagram is the talk of the town:

 There was a time when Orkut was the center of attraction in the social media space. The later years witnessed the rise of Facebook. Now is the time of visual marketing and everyone seems to be on Instagram, because it’s probably the most happening place to be as of now. So, if you’re not there, you’re missing out on a lot.  

Hashtags never worked more effectively:

 Twitter invented hashtags but Instagram took it to the next level. Not only hashtagging is a unique way to promote your brand on the app, but also ensures a better way to help your users find your products and services.  

 Dior uses #itdior whenever they showcase any product. It’s effective in two ways. One, the hashtag creates a unique identity for the brand on Instagram. And two, all the images with the hashtag come in one room. It’s the easiest way to find all Dior products under one roof.  

Now everyone is on the go:

 According to eMarketer, the number of smartphone users will total over 2 billion in 2016. It’s nothing but obvious that your TG must be spending a good deal of time on mobile devices. If you want to tap them, Instagram would help you a lot.  

Instagram teamed up with Facebook:

 With more than 300 million active users and backed by Facebook, Instagram is definitely the future of visual marketing. More and more businesses are exploring the channel for their business just because they know that their audience spend a good their time on Instagram.   

It creates your brand identity:

 Instagram lets you create a unique brand awareness. No matter if you are an unknown brand or a known one, Instagram lets you make your unique identity in your own way. Moreover, you can perfectly show you associations and accolades on Instagram.  

Instagram ads are more effective than Facebook:

 Instagram advertising could prove more effective and money-spinning for you than Facebook because it’s way less crowded with brands.  

    So, are you ready to take the leap to Instagram? We’re here to show you the right path. Get in touch with us to know the right digi mix for your business.