Going mobile is not a ‘well, will think about it’ thing any more. Neither is it a luxury to serve your customers better. It’s the one and only way that you can prepare your brand for the future years. In this article, we’ll show you some must-know stats about mobile and how to make a full-proof mobile strategy for your business. Let’s start.
People who searched on desktops and laptops are decreasing in number. From shopping to article reading, every usage of internet is safely done on mobile devices. And the number will grow in the future years. There is no denying the fact.
So, prepare your content marketing team for the shift. If you’re focusing on desktop view of your content, pay equal attention to mobile and tablet views.
You must not jump into the mobile wagon just because everyone is doing it. Instead, think align with your business. For example, if you want to connect your audience better with your web presence, your mobile strategy should also be focused on better customer service. For example, Flipkart recently decided to cut down their mobile site and only operate through their app. But according to a Google Neilson study, users prefer mobile sites to apps.
Flipkart is not following it and according to them, their strategy is working fine for the brand. But your business is different. Before giving your mobile strategy a sharp turn, make sure it’s on the same page with your business goal.
According to a latest report, more and more people are clicking on mobile ads. eMarketer’s U.S. Ad Spending Q4 2014 Forecast indicated that mobile spending is more likely to get doubled in the next three years. So, if you are not spending on mobile ads, time to change your strategy.
And if you could strategically place your mobile ads for your consumers, they are more likely to return greater ROI than other ads. The stat stated, 56% of buyers clicked on a mobile ad because it was relevant to them at that time, while 50% said that these ads always offer attractive deals, specially customized for them.
A recent trend is, people search more on mobile when they are either traveling or outside their home or office. This is significant because it implies that people are searching for local businesses while they are out. This trend has changed drastically from 2014. If you are a local business, you must target your customers in a more timely fashion.
As per Thrive Analytics’ 2015 Local Search Report, people are using their mobile devices when they are inside a business venue. Use it to make a more effective mobile advertisement strategy.
Geo-targeted mobile ads work best for today’s millennial generation. It’s seen that geo-targeted mobile display ads have better action rates than zip code ads. The main reason being these ads reach out to people, who are already in the locality and are on mobile.
Guatemala based Meat Pack’s Hijack campaign needs to be mentioned here. This campaign is based on location targeting via mobile app. Once a consumer enters a shopping location, they get a message containing a 100% off deal. With every minute, the offer keeps decreasing. The retailer brand successfully drags hundreds of people to their store by luring their potential customers to avail the maximum discount possible.
When it comes to searching products and service on the go, millennials or Gen Y is much more ahead of others. So, while creating content and ads for mobile, you need to think align with the millennials.
* All the stat graphs belong to Burke, Inc.
Always keep your business goal on top while determining your mobile plan. And keep two final pointers in mind for creating a concrete mobile strategy for your business: Location targeting & Strategic mobile ad spending.