Hashtag Research Trends for 2022
Introduction
Have you ever thought of the person behind the invention of hashtags? If you overthink, you obviously did. And the answer is Chris Messina. He is the person who used the hashtag for the first time in 2007.
So, what’s the platform name? Do we really need to tell? Well, you might have guessed already. Still, the answer is Twitter.
He played the masterstroke, and now everyone is following him. So what are the latest hashtags trends that you should know in 2022? If you are also wondering the same, keep on reading. This article has lots to say.
Benefits of researching hashtags well
Every social media marketing agency is aware of the benefits of hashtags, and that’s why they do their research well before adding hashtags after the caption has been written.
So, before jumping on the step by step guide, check out the benefits you’ll experience:
- By using the appropriate keywords, you can reach a targeted audience.
- You’ll get a response from like-minded people.
- Better the hashtags, the greater the engagements.
- Brand hashtags help you stand amongst the crowd.
Step by step hashtags research guide
Undoubtedly, hashtags work like a miracle but only if you put the right amount of them. Many people make mistakes here. According to the data, if you use more than 10 hashtags, your engagement rate will be decreased.
Most people opt for 1 to 3 hashtags; even the social media marketing consultant suggests the same. And it is seen that the people using the right amount of hashtags end up getting massive traffic. However, every platform works differently. So, let’s check out the count of the hashtags you can use in the respective platforms given below.
Facebook has changed a lot since the time it was started. In the present time, you have to put the relevant and branded hashtags to reach the targeted audience. It is best to use 2 to 3 hashtags as most brands follow the same rule. Also, you should post 3 to 5 times a week for better engagements.
Instagram has different limits on hashtags based on the post type. You can include 10 hashtags in a story; however, posts and reels have different stories. Here, you can include up to 30 hashtags, more than enough!
However, you should not cross the limit above 3 to 5. If you have any sort of confusion, you can take help from a social media marketing agency as they have proficiency in such domains.
Yes, we understand that LinkedIn is a professional platform, but it also encourages using hashtags to get a response. But, you should use the formal hashtags to get the engagement and do the posts 2 to 5 times a week.
To get appropriate hashtags, you can use the LinkedIn hashtag generator tools.
In the desktop version, you can get the feature of adding hashtags, but if you have a Pinterest app on mobile, you’ll indeed get this feature. Maybe Pinterest will also give this feature to the desktop version in the future.
It allows you to add 20 hashtags, but a professional social media marketing consultant suggests using the 2 to 6 hashtags and doing 6-15 pins per day.
Twitter works like a microblogging platform, so you have to convince the audience within the fixed word limits. So, it is advisable to go with 1 to 2 hashtags for a better spread. Also, search for the trending hashtags suitable to your business and do the 5 to 20 tweets daily.
TikTok
From teenagers to adults, everyone is fond of TikTok, but do you know what the exact count of hashtags is? It is about to be revealed. You can use up to 4 to 5 hashtags and for better response posts 1 to 4 times a day.
YouTube
As per the report, you can use the hashtags in the title, description, and tags section. It allows up to 15 tags, but 3 to 5 tags are all you need for better reach. Also, post at least one video in a week to get views.
Summing up
So, these are the most popular hashtags trends in 2022. Do not forget to try this and see the results by yourself. You can use any of these platforms, but one thing you have to keep in mind is the right strategy for using hashtags.