Google Ending Expanded Text Ads This Month: TechShu Industry News

Google announced this change in August 2021 and as of June 30, 2022, Google will no longer allow users to create or edit expanded text ads.

This change is implemented primarily to simplify the way search ads are created and to drive performance with automated tools.

From June 30th, 2022 onwards, users will only be able to create or edit responsive search ads in standard search campaigns.

According to Google, advertisers who make the switch from expanded text to responsive search ads will see an average 7% increase in conversions at a similar cost.