A collection of insights and reports released in April – and you can’t skip reading them.
Content Connection Points, an exclusive survey of 196 marketers conducted by Demand Gen Report in collaboration with LookBookHQ, found several gaps hampering marketers’ ability to surface content at critical stages in the buyer journey.
42% consumers say they are more likely to buy an item because of its positive peer ratings and reviews.70% consumers say they are more likely to buy an item because of its positive peer ratings and reviews. + more useful insights to be found in the study that compares the usage, appeal and influence on purchase of retail technologies like buy online pickup in store (BOPIS), peer ratings and reviews and personalized communication.
Study on how mobile is now the primary tool for the digital omnivore. Social media has always been seen as a major mobile category, and global figures confirm this, with this category accounting from between 20-40% of all minutes spent on mobile devices.
Download this research report to discover consumers’ content consumption trends that can help inform your content strategy accordingly.