Digital Marketing Must-Reads Of April | Digital Marketing Agency India

Digital Marketing Must-Reads Of April

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A collection of insights and reports released in April - and you can't skip reading them. 

1. Why Your Website Fails Buyers?

Content Connection Points, an exclusive survey of 196 marketers conducted by Demand Gen Report in collaboration with LookBookHQ, found several gaps hampering marketers’ ability to surface content at critical stages in the buyer journey. 
 
 

2. Omnichannel is BS

42% consumers say they are more likely to buy an item because of its positive peer ratings and reviews.

70% consumers say they are more likely to buy an item because of its positive peer ratings and reviews. 
+ more useful insights to be found in the study that compares the usage, appeal and influence on purchase of retail technologies like buy online pickup in store (BOPIS), peer ratings and reviews and personalized communication.
 

3. Mobile’s Hierarchy of Needs. comScore

Study on how mobile is now the primary tool for the digital omnivore. 
 
Social media has always been seen as a major mobile category, and global figures confirm this, with this category accounting from between 20-40% of all minutes spent on mobile devices.
 

4. The Unconscious Content Bias: A Research By Outbrain & Opinion Matters

Download this research report to discover consumers' content consumption trends that can help inform your content strategy accordingly.

TechShu Consultancy Pvt. Ltd
22-05-2013
5/5 stars
Techshu is doing very good work for me. I am continuing to use them for this ongoing project