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26
Mar

3 Indian Brands That Cashed in on ICC World Cup 2015

By: TechShu
Can you say what’s common between the Super Bowl and ICC World Cup? Yes, both belong to sports. Both are exciting. What’s next? Let us help you. Both these tournaments open a wide gate for branding. It's a win-win for all. Audiences get entertainment and brands get huge recognition. 
 
Here are 3 Indian brands that are doing great with content marketing during this ICC World Cup.
   

Star sports 

 
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27
Mar

How One Wrong Strategy Turned The Table for a Big Brand

By: TechShu
Team India lost the semifinal to Australia. It’s indeed sad, disappointing, disheartening for the countrymen. While many people started bashing certain team members for the loss, some started creating memes that are still trolling. Some of them are harmless jokes while some of them are a little hurtful. But one incident showed that come what may, people in India are proud of their team. 
 
Wondering what’s that?
 
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31
Mar

10 + 1 Digital Campaigns That Went Viral This Month

By: TechShu

# 1 Durex connected technology with relationships: 

We’re living in an age, when we prefer spending time with technology and not with the person, sitting next to us. Food for thought? 
 
Interestingly, we already know how it’s affecting relationship with our partner . Still, we can’t help it. How about a technology that would help you enhance your relationship with your partner in the bedroom? 
 
Durex understood it and gave you that magic technology. Watch the video if you’re one of those gadget slaves.
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07
Apr

The Recipe for Successful Visual Marketing

By: TechShu
Let’s do a split test: One information, presented in two different ways. Which one is appealing more to you? 
 
  • 50% of our brain is involved in visual processing. 
  • 70% of all our sensory receptors are in our eyes
  • Within 0:01 seconds, we can get the sense of a visual scene. 

OR

Image - Jeff Bullas
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17
Apr

How to Create a Natural Connection with Your Audience

By: TechShu
Your audience is there for entertainment. And you are there for business. There is a huge gap between your expectations and that of your audience’s. How to bridge between these two? The only way is, become a dear-to-all brand on social media. And having a few characteristics would additionally help you. 
 
There are businesses that are doing great with their social media marketing on that line. Let’s take a look at how they are doing it and how you should create your social media strategy to connect with your audience better. 
 

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30
Apr

April, 2015: 10 Digital Campaigns That Went Viral

By: TechShu

# 1: Chevrolet’s Eyes On The Road:

 
What is your definition of a real fun prank? If you ask us we would say something that keeps people wondering if it was just a prank or real for a pretty long time. Chevrolet did it with their “Eyes On The Road” campaign. They created 7 spots featuring real people amidst a serious discussion with an expert and suddenly zombies, firemen, killer clown, puppies kept coming to the scene randomly. How would you react in such a situation? Take a good guess. 
 
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TechShu Consultancy Pvt. Ltd
22-05-2013
5/5 stars
Techshu is doing very good work for me. I am continuing to use them for this ongoing project