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01
Jan

What Went Viral in 2014

By: TechShu
Category: 
We covered 15 viral online campaigns and posts that occurred during the first half of the year. It’s time to take a look at the rest of the year. Let’s recap!
 
1. Always’s #LikeAGirl: 
 
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02
May

15 Seconds Videos On Instagram Raising Awareness on Sustainable Fishing

By: TechShu
Category: 
Bart van Olphen has a novel idea: he wants to teach how to cook sustainable fish dishes. His Instagram videos are helping his idea turn into reality. Bart’s Fish Tales, known as the world's shortest cooking show, already has over 43,000 followers on Instagram. 
 
 
 
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08
Jan

Digital Storytelling: Brands Leveraging It The Right Way

By: TechShu
Who does the White Rabbit mistake Alice for? Pat comes the answer “Mary Ann, his maid.” I (and there’re many) remember the book word by word. The 150 year old novel is a great example of how powerful storytelling can captivate readers across generations. And that’s exactly the brands today need. 
 
In a marketplace where the consumers are inundated with marketing messages, brands need to stand out to be heard. They’ve to be the purple cow in a group of brown cows. In Seth Godin’s words
 
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10
Jan

3 years of 21 Viral Restaurant Marketing Campaigns

By: TechShu
Last 3 years have been a roller-coaster ride for restaurants. While some of them were busy getting acquainted with the digital space, a couple of them tried their hands at producing viral content. Let’s take a look at these viral campaigns.
 

Viral restaurant campaigns in 2012

Domino’s: Domino’s UK conducted a viral Twitter campaign to increase their sales and to bring their customers’ attention back. The campaign was called “Tweet for Cheap Pizza”, where the participants had to tweet with #letsdolunch. 
 
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14
Jan

How These 7 Brands Nailed Mobile Marketing?

By: TechShu
 
Mobile is not an option anymore. And brands are coming to terms with this fact. 
 
A report published by mobilemarketer.com, states that businesses “not embracing mobile will be left behind” by millennial generation (born from the early 1980s to the early 2000s).  The study, conducted by Mitek and Zogby Analytics, shows that  60% millennials think that mobile will take over the web in the next five years. 
 
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30
Jan

Emotional Branding – 7 Indian Brands Tapping Into Emotions

By: TechShu
Category: 
You can’t ignore emotions. Joy, fear, anger, optimism, frustration, boredom – there're a myraid of them. According to Robert Plutchik's psychoevolutionary theory of emotion, we’re capable of 8 emotions: rage, fear, grief, disgust, surprise, anticipation, trust, and happiness.  Plutchik's "wheel of emotions" gives us an insight into some of the well-known emotional layers. 
 
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04
Feb

World Cancer Day - Cancer Campaigns From Different Parts Of The Globe

By: TechShu
Category: 

1. A hair raising message 

Remember the amazing hair blowing subway ad by Swedish pharmacy brand Apotek? The first few seconds of the advert will make you think that this campaign by Swedish advertising agency Garbergs is a copy- cat ad. But wait. Watch the entire video; you’ll know the difference. 
 
 

2. #SmearforSmear Campaign 

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13
Feb

World Needs More Love. 8 Campaigns That Prove It

By: TechShu
Category: 

Your best friend didn't call you for a week; your husband forgot your mother's birthday; your sister cancels the shopping plans at the last moment; your boyfriend forgets important dates - do they sound familiar? Often we complain how imperfect our  relationships with our loved ones are. Relationships aren't perfect because we aren't perfect. But as human beings what we can do is value those who love us. Because love isn't an unlimited, free-flowing thing.

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26
Mar

3 Indian Brands That Cashed in on ICC World Cup 2015

By: TechShu
Can you say what’s common between the Super Bowl and ICC World Cup? Yes, both belong to sports. Both are exciting. What’s next? Let us help you. Both these tournaments open a wide gate for branding. It's a win-win for all. Audiences get entertainment and brands get huge recognition. 
 
Here are 3 Indian brands that are doing great with content marketing during this ICC World Cup.
   

Star sports 

 
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27
Mar

How One Wrong Strategy Turned The Table for a Big Brand

By: TechShu
Team India lost the semifinal to Australia. It’s indeed sad, disappointing, disheartening for the countrymen. While many people started bashing certain team members for the loss, some started creating memes that are still trolling. Some of them are harmless jokes while some of them are a little hurtful. But one incident showed that come what may, people in India are proud of their team. 
 
Wondering what’s that?
 
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TechShu Consultancy Pvt. Ltd
22-05-2013
5/5 stars
Techshu is doing very good work for me. I am continuing to use them for this ongoing project