We are living in an age of content overload. If you look around, you will see everyone trying to master the art of content marketing. But only a few have mastered it. For these brands, content marketing is not about getting lucky once or twice. It's about nailing it every time.
Here's a rundown of 9 Indian social accounts that are consistently doing great. So, we thought to dig deeper and share some of their success stories with you.
From creating ROI-driven strategies and driving business-wide innovation to keep organisations ahead in an ever-changing market to driving sales - today, the role of marketers has changed. The role is now deeply entrenched in the business as it touches all important aspects. Though, the role of marketers has changed. But has the mindset changed? Seth Godin nailed it when he said
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These health awareness campaigns are designed with a strong purpose and intention to raise awareness about different life-threatening diseases and to bring a positive change in the health system. Here's the curated list.
Diwali is one of the biggest festivals in the country and storeytellers leave no stone unturned to pull on consumers’ heartstrings. Here’s list of commercials that told stories which made consumers smile, cry and sometimes both at the same time:
Welcome to our Christmas wrap-up, a collection of ads that went viral in 2017. These ads tug at your heartstrings; no wonder why the internet fell in love with them.
1. A Magical Holiday by H&M
Here we see a dad telling his daughter a fascinating bedtime story where the daughter brings joy to unhappy children. Watch the ad featuring Nicki Minaj here.
1. McDonald’s - Don't Pay. Simply Hug
The fast food giant, McDonald’s is a champion when it comes to take their fans by fascination by running super interesting social media campaigns. During the 2015 Super Bowl, McDonald’s launched the “Pay With Lovin’” campaign where random customers were selected who paid for their order with ‘loving gestures’. The servers at McDonald’s stores accepted ‘loving gestures’ such as family hugs instead of cash during the promotion times (which ran from 6 a.m. to 6 p.m. from February 2 to February 14).
1) Buster the Boxer – John Lewis
So, the hero of 2016 is a boxer dog called Buster who we see happily jumping on trampoline on the Christmas morning. He’s not the only animal starring in the ad; there’re computer generated foxes, badger, squirrel and even a hedgehog – which most of the viewers would mistake for real-life animals! Watch the ad to know why it’s become the most shared ad of 2016, as per Unruly’s annual ‘Top 20 Global Video Ads Chart’.