32 of the Best SEO Tools for Auditing & Monitoring Your Website in 2023

32 of the Best SEO Tools for Auditing & Monitoring Your Website in 2023

A website is like a reception area that needs to be kept up to date to welcome your online visitors and searchers. Google always keeps introducing new updates therefore if you do not change your website according to the updated Google algorithm, you will begin to lose your position in search engine ranking pages. 


So, how can you make your website more appealing to Google? Dont, worry! In this article, we will make you familiar with some awesome SEO tools which can help you to make your website perfectly optimized for search engines.


Here are the best SEO tools to audit and monitor your website. We will have a look at the Free tools as well as Paid tools, Please note that free tools also offer upgraded paid tools and Paid tools also offer free plans and free trials. Therefore to know more about the plans you can check their official websites: 


Free Tools


  • Google Search Console: This is a free tool that can help you to track how your website is performing in Google search results, which keywords are driving traffic to your website and any budding threat that can be affecting your website’s performance. 
  • Google Analytics: GA tracks traffic data for your website and assists you to know how online searchers are interacting with your website content.
  • Internet Marketing Ninjas: The platform provides you with free tools to make comparisons of your website with competitors, optimize your web pages, create meta tags, identify broken links and find out page load time.
  • Upcity Free SEO Report card: This free online tool helps you with the following data i.e., ranking analysis, link-building details, load time, indexing etc.
  • Google Trends: GT can help you to find out about the ongoing trends in a certain geographical area, what is popular among people and long tail keywords they are using to search for something.
  • Bing Webmaster: Some of the most notable things you can do with Bing Webmaster are to scan your website to detect technical SEO issues, do keyword research, and check backlink profiles.
  • SEO quake: The platform is a Google Chrome extension which can do content optimization audits, Link profile assessment, Live URL and domain analysis and generate data files.
  • Seolyzer: This free online tool can help you detect SEO issues, check desktop and mobile responsiveness, compare with competitors, and measure your SEO efforts.
  • Check my links: It is a Google Chrome extension that can help to identify all broken links on your website.
  • Seobility: The platform can help you by providing solutions to your SEO issues.
  • CWVIQ Alerts: This platform is an email notification service provider which notifies website owners when the pages are loading slowly.
  • BROWSEO: This tool lets you know the number of words on your web page, and the amount of internal and external links on your website.
  • HubSpot Website Grader: You can simply put your website URL in on Hubspot Website Grader to find out what SEO activity is pending from your end to improve your website’s visibility.


Paid Tools


  • Ahrefs: One of the best available platforms in the paid tools section, It can help you in a number of ways such as showing how a specific page is performing, Keyword search, Auditing websites, Competitor research and a lot more.
  • HubSpot SEO Marketing Software: The Marketing software provides an SEO marketing tool that helps you keep control of your website.
  • Sitechecker: The platform assists users in SEO site auditing and also helps to detect opportunities to increase organic search traffic. Additionally, the platform helps to monitor your website performance and report on errors.
  • SEMrush: The Platform assists in building links, identifying relevant keywords, checking your competitor’s approach and getting suggestions to optimize your content.
  • SEOptimer: It is an SEO audit and reporting tool that offers some brilliant SEO audit features such as limitless white label audits, an Embeddable Audit tool, an SEO crawler and a Keyword research tool.
  • GrowthBar: This tool is a Chrome extension which can help to find out which organic or paid keywords are triggering the most traffic for your website and also provides you with the list of the critical backlinks pointing at your website, It also helps in finding out keyword difficulty score along with word count for any page directly from the SERPs. 
  • KWFinder: The platform helps you to find keywords which are not that difficult but does have the potential to bring in a fair volume of traffic.
  • Woorank: The tool provides an in-depth analysis which can help website owners to optimize and improve their online presence. 
  • BuzzStream: It is an amazing outreach tool. It can help you to research people who belong to your niche, can also help you with effective email messages and also informs you when someone accepts your link request.
  • Moz Pro: The platform is a one-stop shop for increasing the online presence of your business.
  • Linkody: The tool helps users to analyze their backlinks and take necessary action in case a link is lost or broken.
  • Screaming Frog SEO spider: The Platform examines URLs for websites to find out common SEO issues.
  • Remove’em: The web application enables users to remove unnatural or artificial links which can hamper your website’s SERP rankings.
  • AnswerThePublic: This tool is like a magic wand it can help you find out what phrases and queries people are making related to your keyword. The information can help you optimize your website as per the ongoing trends.
  • Keyword Hero: If you are really interested to know the search intent of your visitors you can take the help of Keyword Hero.
  • SpyFu: Do you want to gain traffic for your Google ads or Website through quality and focused keyword research then try SpyFu once. It can also help users in SEO and PPC competitive research.
  • Seomator: It is an SEO audit and Website crawling tool which shares audit reports to help you get more clarity.
  • ContentKing: A cloud-based tool which can assist users by doing real-time SEO auditing.
  • SE Ranking: If you want quality insights about your website such as SEO performance, website health, Keyword ranking and traffic you can look forward to trying SE Ranking.

Choose the best SEO tool on the basis of your needs and requirements. Use your marketing budget smartly if you feel free tools can do the job for you don’t go unnecessarily for the paid ones, rather gradually upgrade yourself. 


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