SEO Glossary - B | Digital Marketing Agency India

SEO Glossary - B

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  1. 301 permanent redirection: A process of redirecting one URL to another on a permanent basis. This is mainly done via htaccess file on apache servers. This is mainly used to resolve duplicate content issues.

  2. Affiliate: An affiliate site mainly sells or markets products or services ton the behalf of another website or business. And, they get a commission in lieu of that.

  3. Algorithm (algo): A program used by search engines to render the most relevant page as per the search queries.

  1. Alt text: A descriptive text which is used to explain the content of a graphic, It isn’t displayed to the end user, unless the graphic is undeliverable, or a browser is used that doesn’t display graphics.

    Alt text is important because search engines can’t tell one picture from another. Alt text is the one place where it is acceptable for the spider to get different content than the human user, but only because the alt text is accessible to the user, and when properly used is an accurate description of the associated picture. Special web browsers for visually challenged people rely on the alt text to make the content of graphics accessible to the users.

  1. Analytics: A program which assists in collecting classified information about website traffic, user behavior, conversion and sales.

  1. Anchor text: The text of a link. Search engines take into account anchor text to determine the relevancy of the main site, the link to the content of the landing page.
  1. Astroturfing: Participation in a user forum in disguise of an impartial visitor and promotion of a brand in a discreet manner.

  1. Authority: (trust, link juice, Google juice) Authority is the amount of trust that a site is credited with for a particular search query. The more links a website has for a particular topic, the better is the authority of the page.

  1. Authority site: A website which has many incoming links from other related expert/hub sites. Because of this simultaneous citation from trusted hubs an authority site usually has high trust, pagerank, and search results placement.

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