Best Practices - Canonical Tag | Digital Marketing Agency India

Best Practices - Canonical Tag

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Canonical Tags – Best Practices

Canonical Tag happens to be one of the most effective discoveries of SEO. This is one of the best methods which if implemented correctly can help you save a lot of time, resources and cost.

How ?

Think about duplicate URLs that impede your SEO process. For all the time and energy that you devote to make an SEO project successful, most of it gets devoured by duplicate pages which just sprung up unnecessarily due to some faulty development plan.

Paginated content, pages created by soft order are yet other examples. Previously, for fixing each of these duplicate issues there were just two options.

A) To put a 301 redirection from the duplicate URLs to the preffered ones.

B) To remove the duplicate pages and to also remove the possible links existing to that page so as to avoid the count of crawl errors.

The pitfalls of these strategy was that it was time taking, laborious and in case of putting 301 redirection it called for a meticulous URL mapping procedure. To address these, Google started placing importance to Canonical tag that would help Google prioritize the preferred version of URLs over the older ones. However, a Canonical tag should be ideally placed in a proper manner. Even a small mistake in caconical url can assume bigger proportions when it comes to search engines.

Some of the common mistakes with Canonical tags

1. Using canonical tag for paginated URLs: This happens to be one of the most common mistakes with Canonical tag usage. In case of ecommerce websites a number of developers Most webmasters use rel=canonical indicating to the first page of the paginated web content.

For example, you have two pages



and you put a canonical tag from the second page pointing to the first one.

This is detrimental as it would cause the search engines to give more priority to the first page and overlook all others.

In such cases the most effective thing to do is to is


1. Either put a canonical tag pointing to URL which displays all content.

2. Use rel=”prev” and rel=”next” to point to signify the page order.


2. Placing rel=”canonical” in the body:

A number of times developers place canonical tag in the page body. This however does not serve the desired purpose. Google expects to see canonical tag within the page header and it should be ideally one of the foremost things to be put at the top. Plcaing the rel=”canonical” tag in the head section may also cause the search engine spiders to completely disregard it.

More info. On common mistakes with Canonical tag



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