Secure Socket Layer (SSL) is a crucial technology that ensures secure communication between a web server and a browser. When data is transmitted over the internet, SSL encrypts the information, making it unreadable to anyone who might intercept it during transmission. This is particularly important for protecting sensitive data such as credit card numbers, personal information, and login credentials.
By implementing SSL, websites can enhance user trust and safety, as visitors can see the “https://” prefix in the URL, indicating that the connection is secure. This level of security not only protects user data but also helps businesses comply with privacy regulations and build credibility. Search engines also favor SSL-enabled sites, often ranking them higher in search results, which can lead to increased visibility and traffic. In an era where cybersecurity threats are prevalent, SSL has become a fundamental requirement for any website that collects user data or engages in online transactions.