Pop-up

What is Pop-up?

A pop-up is a small window that unexpectedly appears on a user’s screen when they visit a website. These interactive elements are strategically designed to capture visitors’ attention without being overly intrusive. Web designers carefully control the timing and placement of pop-ups to ensure they enhance the user experience rather than detract from it.

The primary goal of a pop-up is to encourage visitors to engage further by requesting their name and email address, often in exchange for valuable content, special offers, or newsletter subscriptions. By providing something of interest, such as discounts, exclusive information, or free resources, pop-ups can effectively convert casual visitors into leads or subscribers.