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Permalink

What is Permalink?

A permalink, short for permanent link, is a URL that directs users to a specific web page and remains unchanged over time. It serves as a stable reference point for the page, ensuring that the content is always accessible through the same link, even if updates or changes are made to the site’s structure.

Permalinks are particularly useful for linking to individual blog posts, articles, or specific pieces of content, making it easier for users to bookmark, share, or return to the page later. Since they remain constant, permalinks also play a critical role in search engine optimization (SEO), helping search engines index and rank web pages consistently.

Well-crafted permalinks are clear, concise, and descriptive, often incorporating relevant keywords that give users and search engines an idea of the content’s subject matter. By using permalinks effectively, website owners can enhance navigation, improve search visibility, and ensure a better overall user experience.