Impressions refer to the total number of times an advertisement is displayed to a target audience, regardless of whether users clicked on it or not. This metric serves as an important indicator of an ad campaign’s visibility and overall reach. A high impression count suggests that the ad has been seen by many individuals, which can be beneficial for brand awareness and exposure. However, it is essential to note that a large number of impressions does not guarantee that the ad is effective in generating clicks or conversions.While impressions provide valuable insight into how often an ad is shown, they should be considered alongside other metrics, such as click-through rates and conversion rates, to assess the campaign’s overall performance. Understanding impressions helps marketers evaluate how well their ads are resonating with the target audience and inform future strategies. Ultimately, focusing solely on impressions may not provide a complete picture of an ad’s effectiveness, making it crucial to analyze multiple metrics to gain a deeper understanding of a campaign’s success.