Hero image

What is Hero image?

A hero image is a large, prominent visual element typically placed at the top of a homepage or landing page. Its primary function is to capture the attention of visitors immediately upon arrival. Often, the hero image spans a significant portion of the screen and serves as the focal point of the page. This image is strategically chosen to reflect the brand’s message, product, or values, giving users a quick understanding of what the website represents. Beyond aesthetics, a well-designed hero image can guide visitors towards further engagement, encouraging them to explore more content or take specific actions, such as clicking a call-to-action button. Whether it’s a striking photograph, graphic, or illustration, the hero image plays a key role in setting the tone for the entire site and creating a lasting first impression that influences user experience and interaction.