A hashtag is a powerful tool used on social media platforms like X (formerly Twitter) and Instagram to make content more discoverable. Users can tag their posts, connecting them to a larger conversation or trend by adding a “#” symbol followed by a relevant keyword or phrase. Using popular or trending hashtags increases the chances of your content being seen by a broader audience, beyond just your followers. For example, if you’re posting about a major event or popular topic, including related hashtags can significantly boost visibility and engagement. Hashtags help organize content, making it easier for others to find posts related to specific topics and essential for improving the reach of your posts in a crowded digital space. By leveraging hashtags efficiently, individuals and businesses can expand their audience and gain more interaction on their content.